I post at SearchCommander.com now, and this post was published 14 years 5 months 21 days ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.
This business is a maker of a software product for retirement communities, yet the search engines seem to be having problems understanding that. This video points out exactly why, with some very basic fundamental search marketing principles.