28th December 2009

I’ve frequently been asked if I can point to a good example of Twitter marketing, and it’s rare, but I saw one first hand this weekend.

Sunday afternoon, I happened to notice that Gary Vaynerchuck twittered that he would offer free shipping for the entire year of 2010, if the New York Jets were to beat the Indianapolis Colts!

Fat chance of that happening, I figured, but I still thought it was a cool gamble, so I retweeted what Gary said.

Then, in the second half of the football game, the Colts laid down for the Jets by removing their starters,  and the Jets did actually beat the Colts by a score of 29 to 15.  Was this some sort of payoff by a competitor of Gourmet Library? ;)

Anyway, I sort of forgot about it, until just now as I was looking at the Twitter stream, and I happened to see this:

So following the link in that Tweet,  I came to this -

So, I just got done sending an email off,  requesting my free shipping code for the entire year, and i’m going to go browse the catalog…

It will  be interesting to hear how many free shipping codes get given away, as well as to know (a year from now) how much in free shipping was given away, how many dollars, and how many new customers were brought in by this single Tweet.

If you like what you've seen here, would you please share this?
    PDXTC & Search Commander, Inc.
    11124 NE Halsey St. #481 PortlandOR97220 USA 
     • 503-946-6881
    twitter / shendison

    4 Comments    

    • john andrews says:

      That’s collecting one opt-in email addy of an interested lead per request for the code. Offered only for 24 hours, only thru that tweet.. I’d say the exposure was minimal. Certainly worth it in promotion, especially if it gets air time *after* the offer has lapsed.

    • Search Engine Reports says:

      I dunno. I think it’s kind of BS. The tweet said ‘free shipping for 2010′. Not to fill out some code and have a time limit.

      I think its kinda BS that they’re doing that.

    • Scott says:

      I just thought I’d update, and say that I never got a response to my email – No free shipping ;(

    • Verleiden says:

      And still I think this kind of marketing works. Many people know this is some sort of scam. But a LOT of people don’t and yes, They will collect and use their email address

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