9th December 2009

I love WordPress, I really do, but i just screwed up a site by changing a bunch of permalinks to 302’s.

Worse, WP won’t allow me to change it back without digging into the database, so I effectively rendered my child page permalinks (URLs) useless.

In this short video I’ll show you exactly what not to do -( besides assume that WordPress will work the way it’s supposed to).

I’ve written about WP hurting search rankings before,  and while changing the LAST part of a permalink does now seem to 301 correctly,  in this case, changing the permalink of a parent page causes a 302  temporary redirect of all the child pages.

This, of course, kills your PageRank and effectively removes any inbound link equity that those pages may have obtained.  Nice, huh?

*Update 12/15 – We are now using this redirection plugin on all new or upgraded WP installations until they fix it…

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Some of the links on this website and possibly even in this article may be affiliate links. That does not in any way discount my recommendation, and I do not accept paid reviews. It's simply impossible and unreasonable to mention each possible affiliation individually, so please try to get over it ;-)

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One Comment    

  • Pandu says:

    hmm..but wordpress it’s very stable i think:)

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