I love WordPress, I really do, but i just screwed up a site by changing a bunch of permalinks to 302’s.
Worse, WP won’t allow me to change it back without digging into the database, so I effectively rendered my child page permalinks (URLs) useless.
In this short video I’ll show you exactly what not to do -( besides assume that WordPress will work the way it’s supposed to).
I’ve written about WP hurting search rankings before, and while changing the LAST part of a permalink does now seem to 301 correctly, in this case, changing the permalink of a parent page causes a 302 temporary redirect of all the child pages.
This, of course, kills your PageRank and effectively removes any inbound link equity that those pages may have obtained. Nice, huh?
This entry was posted
on Wednesday, December 9th, 2009 at 2:14 pm and is filed in SEO, Wordpress.
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Pandu says:
hmm..but wordpress it’s very stable i think:)