9th December 2009

I love WordPress, I really do, but i just screwed up a site by changing a bunch of permalinks to 302’s.

Worse, WP won’t allow me to change it back without digging into the database, so I effectively rendered my child page permalinks (URLs) useless.

In this short video I’ll show you exactly what not to do -( besides assume that WordPress will work the way it’s supposed to).

I’ve written about WP hurting search rankings before,  and while changing the LAST part of a permalink does now seem to 301 correctly,  in this case, changing the permalink of a parent page causes a 302  temporary redirect of all the child pages.

This, of course, kills your PageRank and effectively removes any inbound link equity that those pages may have obtained.  Nice, huh?

*Update 12/15 – We are now using this redirection plugin on all new or upgraded WP installations until they fix it…

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    3 Responses to WordPress Forces 302 Redirect

    1. Pandu says:

      hmm..but wordpress it’s very stable i think:)

    2. Whoa! Thanks for posting this warning. I can’t imagine how frustrated you must be feeling right now. That’s an awful lot of hard work down the drain (and an awful lot of hard work in front of you!) Good luck and you have my sympathies!

    3. Mark Sim says:

      A lot of people work hard with trying to increase their websites’ PageRanking as well as the inbound links. I think WordPress is a very good alternative for creating a blog or a website. In fact it’s pretty stable and people who have been using it do actually love it. Too bad you lost your PR on your websites.

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