I post at SearchCommander.com now, and this post was published 10 years 1 month 14 days ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.
This website is basically a Portland, Oregon business directory, but many of the individual pages are not being found in the search engines.
This applies not only to queries for phrases, but for specific URLs to0, which indicates a potential structural problem. This video points out some possibilities why, and also covers some fundamental search marketing issues.