26th
October
2007
People engaged in serious online marketing have long been taking advantage of Wordpress as a nearly perfect website platform to build and maintain websites for some time now. Combined with cutting edge SEO plugins, it’s unstoppable, in my opinion.
Meanwhile, others engaged in serious PPC testing have been taking advantage of Google’s Website Optimizer too. Accessible right from your Adwords console, you can use it to split test your headlines, text and images for your landing pages.
Thanks to some industrious programmers, there is a plug-in available for Wordpress that integrates Google Website Optimizer right into the Wordpress admin control panel.
Although it came out this past spring, we really hadn’t played much with implementation until just recently, after reading about it in a Stomper forum thread, and it’s pretty impressive. Unlike many of the cutting-edge plug-ins lately, they’ve even offered a complete step-by-step guide for implementation.
The plug-in was developed by Content Robot in a cooperative effort between Future Now who also has some amazing free resources for learning Google website optimizer
Kudos, and thank you! – This stuff just keeps getting cooler and easier doesn’t it?
Other stuff I've written:
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Today: Free Google Website Optimizer Tutorial says:
[...] why all of these people are taking action with Google Website Optimizer. So can [...]