1st September 2006

By now, you’ve likely heard of Digg. If not, you soon will. It was even mentioned on ABC News yesterday, and Alexa has ranked them as the 95th most visited website in the world this past month.
Digg is a “social news site” that is taking the world by storm. It and others like it are in a group called “Web 2.0″ which allows users to create and control the content they see.

In a nutshell – Users read news stories around the world from various sources on various sites, and when they see one they like, they can instantly submit it to Digg. At Digg, other users see, read and vote on the quality, which determines the story’s placement on the site.
Why is it so popular? Because people really like commenting on what they read there. That’s what this “Web 2.0 ” is really all about to me; the interaction and participation of readers.

These days, engaging your website visitors with articles and resource directories is great, but if you want to take things to the next level, give people a way to participate in the process, instead of just passively looking at your website. When users are helping to generate your content for you, the search engine battle becomes a whole lot easier.
Can you Digg it? You could if you read this post for everything you ever wanted to know about Digg.

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