I post at SearchCommander.com now, and this post was published 9 years 6 months ago. This insustry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.
In this article that I wrote last year, I help website owners understand what ROI (Return on Investment) means, and show them an easy way to determine the value of a visitor to their website.
I’m posting a mention of it here again, because I had someone tell me they couldn’t find it on my website.