21st October 2005

As a former retail manager for years, with GI Joes, Ross Dress for Less, and Office Depot, and parent with hundreds of Legos scattered about my house, I found this post fascinating.

Traditional retail is not going away any time soon, but the internet has really changed everything. With Lego having over 7,000 possible parts in 75 possible colors , no traditional company I can think of has made the transition to the internet so profitably, and at such a benefit to it’s customers.

If you’re involved in an online business campaign at any level, reading this should really broaden your thinking…

The Long Tail: Friday Fanboy: Lego’s Long Tail

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