SMX Advanced 2008 - Was it Worth the Trip?

11th June 2008

In a word - yes. I finally just completed my post about attending the SMX Advanced conference in Seattle. It was long overdue, having been nearly a week since I returned, but I have lots of other priorities right now including wrapping up my end of month client reporting, and attending games and practices for both of my kids baseball teams.

I had every intention of posting the wrapup here, but frankly, the SMX blog gets a lot more exposure in the Internet marketing community than I do, and I thought it was pretty good, so that’s where I’ve put it.

I’ve got four or five half finished posts that I would like to get up, along with nearly 20 barely begun ideas sitting in my Wordpress drafts, but I just don’t seem to have the time. Maybe someday I’ll have the luxury of writing all day long, but in the meantime, I’m doing my best…

Maybe I’ll get lucky, and Matt Cutts will answer these questions I posed in #9…

1. Does the age of the anchor text matter? - It’s long been established practice to review your own inbound link profile, and go back to some of your old partners, and try to get the anchor text changed, but might that be “resetting the clock” somehow? Bad idea?
2. Does changing the URL of an inbound link matter? - If you can somehow actually get a link partner to change the inbound link text, then it’s probably no more difficult to get them to change the target. Anyone that’s tried it has seen that help in the past. However, does changing the target URL to a deeper link but would that “reset the clock” somehow?
3. What about changing the domain entirely for that old link? Does that “reset the clock” too?

Please head over to the SEMpdx blog, and read my SMX Advanced Top 10 nuggets of knowledge, and if you like it, please be sure give it a Sphinn!