{"id":56,"date":"2005-10-04T14:49:57","date_gmt":"2005-10-04T21:49:57","guid":{"rendered":"http:\/\/www.pdxtc.com\/wpblog\/archives\/56"},"modified":"2014-12-04T13:55:40","modified_gmt":"2014-12-04T20:55:40","slug":"alt-tag-text-in-the-google-description","status":"publish","type":"post","link":"https:\/\/www.pdxtc.com\/wpblog\/search-engines\/alt-tag-text-in-the-google-description\/","title":{"rendered":"Alt tag text in the Google description?!"},"content":{"rendered":"<p>This will only appeal to the most hard core SEO geeks, but it&#8217;s really fascinating&#8230;<br \/>\nWe all know that the ALT tag text has become totally useless for SEO purposes right? At least that was what we&#8217;re the top SEO experts in the world have finally agreed upon, like <a href=\"http:\/\/www.webpronews.com\/ebusiness\/seo\/wpn-4-20050815HowImportantisALTTextInSearchEngineOptimization.html\">Robin Nobles<\/a>. <\/p>\n<p>Well if that&#8217;s true, then why is Google showing my Alt tag text as the first sentence of my description in the search results for a relevant search phrase? hmmm? <\/p>\n<p>Search Google for &#8220;internet consulting blog&#8221; and my index page (not my blog page) ranks number five. The first sentence of my Google description showing is <strong>&#8220;Internet Consultant Scott Hendisons name and a link to his blog&#8221;<\/strong>. That sentence only appears in an image alt tag, and nowhere else in my source code or on the page. <\/p>\n<p> My alt tag properly describes the image it&#8217;s used for, and is being used exactly as it&#8217;s supposed to be&#8230;that is, &#8220;to describe the image to a sight impaired person&#8221;.  Do you suppose this is this an anomaly or a new trend? Is this &#8220;Breaking search industry news&#8221; or is it just Google keeping us on our toes?<\/p>\n<p>***update***<br \/>\nIt appears that it may be happening because my image with the ALT tag is a link, although i&#8217;m not sure if it&#8217;s factoring into my rankings or not.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Google  using the image ALT tag again for rankings? They appear to be using it for the description&#8230;<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-56","post","type-post","status-publish","format-standard","hentry","category-search-engines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alt tag text in the Google description?!<\/title>\n<meta name=\"description\" content=\"Is Google using the image ALT tag again for rankings? They appear to be using it for the description...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdxtc.com\/wpblog\/search-engines\/alt-tag-text-in-the-google-description\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alt tag text in the Google description?!\" \/>\n<meta property=\"og:description\" content=\"Is Google using the image ALT tag again for rankings? 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