{"id":522,"date":"2007-12-15T08:25:02","date_gmt":"2007-12-15T15:25:02","guid":{"rendered":"http:\/\/www.pdxtc.com\/wpblog\/general-interest\/pubcon-2007-nuggets\/"},"modified":"2014-12-04T13:37:33","modified_gmt":"2014-12-04T20:37:33","slug":"pubcon-2007-nuggets","status":"publish","type":"post","link":"https:\/\/www.pdxtc.com\/wpblog\/conferences\/pubcon-2007-nuggets\/","title":{"rendered":"Pubcon 2007 Nuggets"},"content":{"rendered":"

I skipped a lot of Pubcon sessions this year, either because I was working on my presentation, or because there just wasn’t anything appealing to me at the moment. I did take notes during many of the sessions, but since I always keep my Blackberry on my hip, I also try to write down and remember the really good things I overhear in passing.<\/p>\n

There are plenty<\/a> of good<\/a> session<\/a> roundups<\/a> out there<\/a> so nobody needs me to rehash the conference like I did for SES Local<\/a>.<\/p>\n

I took a lot of session notes as always, but these are a few items that I found either interesting, noteworthy or amusing, so I also took the time to type into my Blackberry, and I thought I’d share them here.<\/p>\n

(Unless I use quotes, then I’m paraphrasing what each person said.)<\/p>\n

Matt Cutts<\/a> – <\/strong>
\n1. “If you do everything on Word press, you’re pretty much covered for SEO”. Did you hear that, all of you Fortune 500 companies who think you’re far too sophisticated to use a free software program?<\/p>\n

2. Recommended a decrease of server IP TTL (Time To Live) to 5 minutes at least a couple of days before you move your domain to a different IP address. While that may be a no-brainer to some, I certainly hadn’t thought of it<\/p>\n

3. Google is changing the way they treat subdomains –<\/p>\n

Read Matt’s explanation<\/a>, and not just the interpretations of others<\/em>)<\/p>\n

4. Use Alt Text for images and get “pretty good” credit for the link.<\/p>\n

Well well, looks like I’m vindicated… my regular readers may know why.<\/em><\/p>\n

Greg Boser<\/strong><\/a> –
\nGeg sad, “The Long tail is a myth perpetuated by SEO’s that suck”, and he called PPC advertising, “Checkbook SEO” – hilarious \ud83d\ude09<\/em><\/p>\n

Alexander Barbara<\/a> –<\/strong>
\n“To avoid the Digg effect (crashing your server when a story hits the home page), make sure your article is up at least a week before you submit it to Digg, and gets cached by Google.”<\/p>\n

Then, when your story is nearing the Digg homepage, do a 302 to the Google cache for a couple of days until the traffic dies down “.<\/p>\n

(Oh my gosh, this was fantastic. You should’ve seen the look on a couple of Google employees faces when Alex shared this tip.)<\/em><\/p>\n

Rand Fishkin<\/a> – <\/strong>
\n1. I read Aaron Walls blog every day. Pay attention to what Aaron Wall says” [sic] no matter what he looks like!
\n(Wow. That was supposed to be a compliment, and although it came out poorly, I’ve still taken it to heart and added Aaron to my own blogroll.)<\/em><\/p>\n

2. “Doubling your conversion rate is easier than doubling your traffic.”<\/p>\n

Since I’d heard that before, this wasn’t exactly like a “lightbulb going on”, but it WAS like a “lightbulb being replaced”, since I hadn’t been in that mindset lately, and it’s already made a difference in the 7 days since the conference.. <\/em><\/p>\n

Todd Malicoat<\/strong><\/a> –
\nTo combat content scrapers, Todd said to “Cloak text links into your RSS feed”. I thought this was ingenious, but as I was writing it down, Matt Cutts laughed and said “Better be careful doing that”…<\/p>\n

I can see no downside. I’d like to know what Matt meant…<\/em><\/p>\n

Roger Montti – Martinibuster<\/strong><\/a>
\n<\/a>1. When you’re looking for domains\/sites\/blogs to purchase, look for ones with Adsense below the fold. This is usually an indicator that monetezation efforts are not going so well.<\/p>\n

2. Try using olive oil and chicken bullion for seasoning steaks before cooking.<\/p>\n

Awesome. Who’da thunk it? Chicken bullion for seasoning beef?<\/em>
\nFor me this year, the Las Vegas show was my first Pubcon presentation, and I was a bit nervous. Fortunately (or unfortunately) my session was less crowded than my presentation from last year’s Searchfest, and it went off without a hitch. As soon as it was over, I felt like a big weight was lifted off my shoulders, and I was able to have some fun.<\/p>\n

Enough about Pubcon – <\/strong>Now we’re less than 90 days from Oregon’s largest search marketing event<\/a>, there’s a whole new crop of things to focus on. The whole board of SEMpdx is working hard to make it great, and we’ll be having two SEM Hotseat events<\/a> leading up to it.<\/p>\n","protected":false},"excerpt":{"rendered":"

I skipped a lot of Pubcon sessions this year, either because I was working on my presentation, or because there just wasn’t anything appealing to me at the moment. I did take notes during many of the sessions, but since I always keep my Blackberry on my hip, I also try to write down and […]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-522","post","type-post","status-publish","format-standard","hentry","category-conferences"],"yoast_head":"\nPubcon 2007 Nuggets<\/title>\n<meta name=\"description\" content=\"I skipped a lot of Pubcon sessions this year, either because I was working on my presentation, or because there just wasn't anything appealing to me at\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdxtc.com\/wpblog\/conferences\/pubcon-2007-nuggets\/\" \/>\n<meta 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