{"id":437,"date":"2007-10-04T16:00:51","date_gmt":"2007-10-04T23:00:51","guid":{"rendered":"http:\/\/www.pdxtc.com\/wpblog\/archives\/437"},"modified":"2014-12-04T13:37:46","modified_gmt":"2014-12-04T20:37:46","slug":"sphinn-visibility-forces-yahoo-policy-change","status":"publish","type":"post","link":"https:\/\/www.pdxtc.com\/wpblog\/yahoo\/sphinn-visibility-forces-yahoo-policy-change\/","title":{"rendered":"Sphinn Visibility Forces Yahoo Policy Change"},"content":{"rendered":"

In a blog post in July about Yahoo selling its SERPS<\/a>, I pointed out that a search for Special K cereal came up with the Special K logo, any clearly paid advertisement at the top of the page.<\/p>\n

That blog post got submitted to the new (at the time) social networking site called Sphinn<\/a>, which is all content exclusively related to search engines and Internet marketing.<\/p>\n

In addition to the 20+ people that commented on my own blog, hundreds of people likely saw the post on Sphinn, and it even elicited a comment from Matt Cutts at Google.<\/p>\n

Now, in an apparent change of heart, Yahoo has changed their policy, and they are clearly marking these types of advertisements with the word “sponsored<\/strong><\/p>\n

Here is a screenshot today –<\/strong>
\n<\/p>\n

And here is a screenshot about two months ago<\/strong> –<\/p>\n

<\/p>\n

See the green “Sponsored” notation now added?<\/strong><\/p>\n

Without the visibility and outspoken opinions of those in the Sphinn community, I seriously doubt anything would have changed…<\/p>\n

Kudos to Yahoo and kudos to Sphinn!<\/a> – Now I’m hungry for a bowl of cereal…<\/p>\n","protected":false},"excerpt":{"rendered":"

In a blog post in July about Yahoo selling its SERPS, I pointed out that a search for Special K cereal came up with the Special K logo, any clearly paid advertisement at the top of the page. That blog post got submitted to the new (at the time) social networking site called Sphinn, which […]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[37],"tags":[],"class_list":["post-437","post","type-post","status-publish","format-standard","hentry","category-yahoo"],"yoast_head":"\nSphinn Visibility Forces Yahoo Policy Change<\/title>\n<meta name=\"description\" content=\"In a blog post in July about Yahoo selling its SERPS, I pointed out that a search for Special K cereal came up with the Special K logo, any clearly paid\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdxtc.com\/wpblog\/yahoo\/sphinn-visibility-forces-yahoo-policy-change\/\" 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