{"id":385,"date":"2007-06-04T07:44:26","date_gmt":"2007-06-04T14:44:26","guid":{"rendered":"http:\/\/www.pdxtc.com\/wpblog\/archives\/385"},"modified":"2014-12-04T13:38:45","modified_gmt":"2014-12-04T20:38:45","slug":"smx-pre-show-party","status":"publish","type":"post","link":"https:\/\/www.pdxtc.com\/wpblog\/technology-articles\/smx-pre-show-party\/","title":{"rendered":"SMX Pre Show Party"},"content":{"rendered":"

I’m at the Seattle SMX Advanced<\/a> Show, and last night Microsoft hosted a welcome party. They fed us all the Coconut Shrimp we could eat, along with Spring Rolls, Shrimp Stuffed Filo dough pastries, and an assorted selection of flatbreads, cheeses and fruits.<\/p>\n

There were servers walking around with trays of the appetizers, and there were three separate bars with no lines, all serving complementary beer, wine, and cocktails. Nice!<\/p>\n

There were also cocktails being served by people walking around that were served in martini glasses.\u00a0 I thought it was pretty hilarious that they chose to color them blue. What would you call a blue cocktail served by Microsoft? Well the server called it a cosmopolitan, but most of us called them BSOD’s for Blue Screen of Death.<\/p>\n

I got to spend some quality time talking search with a couple of very clever people, one a huge affiliate marketer (my passion) about a new trend, and from another guy (who must have drank plenty of BSOD’s),\u00a0 I learned a “secret strategy” that I had to promise not to blog about (sorry). That’s all I can say, because I promised, but that’s why I love to come to these shows, and if you’re a client of mine, watch for more inbound links headed your way.<\/p>\n

Robert Wright (Mr. Web Guru) told me about some new software he’s developing, and Todd Mintz and I talked for almost 10 minutes with Bruce Clay, as he extolled on the virtues of “siloing” your webpages.<\/p>\n

I didn’t have much to offer the conversation with Bruce, because it wasn’t until I got back to my computer that I figured out that “siloing” and “theming” are basically the same thing. (Sometimes it’s embarrassing what I don’t know!)<\/p>\n

Now that I know what the heck he was talking about, I agree wholeheartedly, and see why he’s such a proponent of this strategy. I do engage in that practice wherever possible, and it’s really just common sense.<\/p>\n

Theming and LSI (Latent Semantic Indexing) are becoming what the search engines are all about – that and links;) – and will be even more important in the future, as the AI of the spiders gets better. Learn it, know it, and apply it in all sites you work on. A really good explanation of “siloing” is here, in this Search Engine Guide article by Lisa Barone<\/a><\/p>\n

Today promises to be hugely educational and entertaining, and it’s time to get going before the free donuts are gone…<\/p>\n","protected":false},"excerpt":{"rendered":"

I’m at the Seattle SMX Advanced Show, and last night Microsoft hosted a welcome party. They fed us all the Coconut Shrimp we could eat, along with Spring Rolls, Shrimp Stuffed Filo dough pastries, and an assorted selection of flatbreads, cheeses and fruits. There were servers walking around with trays of the appetizers, and there […]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-385","post","type-post","status-publish","format-standard","hentry","category-technology-articles"],"yoast_head":"\nSMX Pre Show Party<\/title>\n<meta name=\"description\" content=\"I'm at the Seattle SMX Advanced Show, and last night Microsoft hosted a welcome party. 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