{"id":370,"date":"2007-05-10T05:54:49","date_gmt":"2007-05-10T12:54:49","guid":{"rendered":"http:\/\/www.pdxtc.com\/wpblog\/archives\/370"},"modified":"2014-12-04T13:38:53","modified_gmt":"2014-12-04T20:38:53","slug":"pay-per-click-basics","status":"publish","type":"post","link":"https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/","title":{"rendered":"Pay Per Click Basics"},"content":{"rendered":"<p>I&#8217;ve added another article to my <a href=\"http:\/\/pdxtc.com\/seo101\/content\/view\/23\/34\/\" target=\"_blank\">pay per click basics<\/a> section of Seo101.<\/p>\n<p>By the end of May, I hope to have a more complete section there,\u00a0 as I&#8217;m putting the finishing touches on about seven articles that have been written over time. I need to get them posted before they are outdated!<\/p>\n<p>Here&#8217;s the link directly to <a href=\"http:\/\/pdxtc.com\/seo101\/content\/view\/23\/34\/\" target=\"_blank\">The basics of PPC advertising<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve added another article to my pay per click basics section of Seo101. By the end of May, I hope to have a more complete section there,\u00a0 as I&#8217;m putting the finishing touches on about seven articles that have been written over time. I need to get them posted before they are outdated! Here&#8217;s the [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-370","post","type-post","status-publish","format-standard","hentry","category-pay-per-click"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pay Per Click Basics<\/title>\n<meta name=\"description\" content=\"I&#039;ve added another article to my pay per click basics section of Seo101. By the end of May, I hope to have a more complete section there,\u00a0 as I&#039;m putting\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pay Per Click Basics\" \/>\n<meta property=\"og:description\" content=\"I&#039;ve added another article to my pay per click basics section of Seo101. By the end of May, I hope to have a more complete section there,\u00a0 as I&#039;m putting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/\" \/>\n<meta property=\"og:site_name\" content=\"Scott Hendison&#039;s Old Search Commander Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SearchCommander\" \/>\n<meta property=\"article:published_time\" content=\"2007-05-10T12:54:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-12-04T20:38:53+00:00\" \/>\n<meta name=\"author\" content=\"Scott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shendison\" \/>\n<meta name=\"twitter:site\" content=\"@shendison\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/pay-per-click\\\/pay-per-click-basics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/pay-per-click\\\/pay-per-click-basics\\\/\"},\"author\":{\"name\":\"Scott\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#\\\/schema\\\/person\\\/3142c7d28dc676725ac62cd6c9de8371\"},\"headline\":\"Pay Per Click Basics\",\"datePublished\":\"2007-05-10T12:54:49+00:00\",\"dateModified\":\"2014-12-04T20:38:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/pay-per-click\\\/pay-per-click-basics\\\/\"},\"wordCount\":67,\"commentCount\":0,\"articleSection\":[\"Pay Per Click\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/pay-per-click\\\/pay-per-click-basics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/pay-per-click\\\/pay-per-click-basics\\\/\",\"url\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/pay-per-click\\\/pay-per-click-basics\\\/\",\"name\":\"Pay Per Click Basics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#website\"},\"datePublished\":\"2007-05-10T12:54:49+00:00\",\"dateModified\":\"2014-12-04T20:38:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#\\\/schema\\\/person\\\/3142c7d28dc676725ac62cd6c9de8371\"},\"description\":\"I've added another article to my pay per click basics section of Seo101. By the end of May, I hope to have a more complete section there,\u00a0 as I'm putting\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/pay-per-click\\\/pay-per-click-basics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/pay-per-click\\\/pay-per-click-basics\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/pay-per-click\\\/pay-per-click-basics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pay Per Click Basics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#website\",\"url\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/\",\"name\":\"Scott Hendison&#039;s Old Search Commander Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#\\\/schema\\\/person\\\/3142c7d28dc676725ac62cd6c9de8371\",\"name\":\"Scott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g\",\"caption\":\"Scott\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/shendison\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pay Per Click Basics","description":"I've added another article to my pay per click basics section of Seo101. By the end of May, I hope to have a more complete section there,\u00a0 as I'm putting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/","og_locale":"en_US","og_type":"article","og_title":"Pay Per Click Basics","og_description":"I've added another article to my pay per click basics section of Seo101. By the end of May, I hope to have a more complete section there,\u00a0 as I'm putting","og_url":"https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/","og_site_name":"Scott Hendison&#039;s Old Search Commander Blog","article_publisher":"https:\/\/www.facebook.com\/SearchCommander","article_published_time":"2007-05-10T12:54:49+00:00","article_modified_time":"2014-12-04T20:38:53+00:00","author":"Scott","twitter_card":"summary_large_image","twitter_creator":"@shendison","twitter_site":"@shendison","twitter_misc":{"Written by":"Scott"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/#article","isPartOf":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/"},"author":{"name":"Scott","@id":"https:\/\/www.pdxtc.com\/wpblog\/#\/schema\/person\/3142c7d28dc676725ac62cd6c9de8371"},"headline":"Pay Per Click Basics","datePublished":"2007-05-10T12:54:49+00:00","dateModified":"2014-12-04T20:38:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/"},"wordCount":67,"commentCount":0,"articleSection":["Pay Per Click"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/","url":"https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/","name":"Pay Per Click Basics","isPartOf":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/#website"},"datePublished":"2007-05-10T12:54:49+00:00","dateModified":"2014-12-04T20:38:53+00:00","author":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/#\/schema\/person\/3142c7d28dc676725ac62cd6c9de8371"},"description":"I've added another article to my pay per click basics section of Seo101. By the end of May, I hope to have a more complete section there,\u00a0 as I'm putting","breadcrumb":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pdxtc.com\/wpblog\/pay-per-click\/pay-per-click-basics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pdxtc.com\/wpblog\/"},{"@type":"ListItem","position":2,"name":"Pay Per Click Basics"}]},{"@type":"WebSite","@id":"https:\/\/www.pdxtc.com\/wpblog\/#website","url":"https:\/\/www.pdxtc.com\/wpblog\/","name":"Scott Hendison&#039;s Old Search Commander Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pdxtc.com\/wpblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.pdxtc.com\/wpblog\/#\/schema\/person\/3142c7d28dc676725ac62cd6c9de8371","name":"Scott","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g","caption":"Scott"},"sameAs":["https:\/\/x.com\/shendison"]}]}},"_links":{"self":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/posts\/370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/comments?post=370"}],"version-history":[{"count":0,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/posts\/370\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/media?parent=370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/categories?post=370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/tags?post=370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}