{"id":2561,"date":"2012-03-22T05:24:19","date_gmt":"2012-03-22T12:24:19","guid":{"rendered":"http:\/\/www.pdxtc.com\/wpblog\/?p=2561"},"modified":"2014-12-04T13:15:46","modified_gmt":"2014-12-04T20:15:46","slug":"dont-buy-a-link-get-one-by-paying","status":"publish","type":"post","link":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/","title":{"rendered":"Don&#8217;t Buy Links &#8211; Get Them By Paying"},"content":{"rendered":"<p>At <a href=\"http:\/\/www.sempdx.org\/searchfest\/\" target=\"_blank\">SearchFest<\/a>, one of the speakers (<a href=\"https:\/\/twitter.com\/#!\/randfish\" target=\"_blank\">Rand Fishkin<\/a>) said this in his morning session \u201c\u2026it\u2019s not a paid link. It\u2019s just a link that you get when you pay money.\u201d<\/p>\n<p>I&#8217;m paraphrasing here, but it drew a laugh from the crowd because it\u2019s completely true. We all know that Google does not like \u201cpaid links\u201d, but they do draw a definite distinction and just because money changes hands does not necessarily make it &#8220;bad&#8221;.<\/p>\n<p>When someone makes a contribution or donation to a charity, and then gets listed on a donor page, and that can be a very good link.<\/p>\n<p>I have coached a boys baseball team each summer for nearly 10 years, and have recently become the webmaster for the league that my kids play for.<\/p>\n<p>Just like every other year, I am struggling to find a team sponsor(s) to help cover the costs, get some additional equipment, and tournaments are $400+ a pop!<\/p>\n<p>Anyway, last night at I attended a league board meeting, and I suggested that we incentivize our sponsorships a little further &#8211; i.e. &#8211; Not only put sponsor logos on the physical banner signage at the park, but that we also list them on the website for a full year and give them a link too.<\/p>\n<p>That suggestion went over well, so it\u2019s now in \u201cfull swing\u201d &#8211; heh \ud83d\ude09<\/p>\n<p><strong>Google says there is nothing wrong with this.<\/strong><\/p>\n<p>Remember, you\u2019re not \u201cbuying a link\u201d.\u00a0\u00a0You\u2019re making a tax deductible donation to a 501(c)3, which helps kids in the community, and the fact that you happen to be acknowledged with a link is just a byproduct of your generous donation.<\/p>\n<p>If you&#8217;d like to <del>buy a link<\/del>\u00a0 donate to a worthy cause, where you just happen to get a link too, \u00a0then follow the link below to arrange your <del>desired\u00a0<\/del><del>anchor text<\/del> contribution.<\/p>\n<p><strong>The payment \u00a0by check will be made to their 501(c)3<\/strong><\/p>\n<p><strong><\/strong><strong>So\u2026<\/strong><\/p>\n<p>Who wants to\u00a0<del>buy a link<\/del>\u00a0donate\u00a0<span style=\"color: #000000;\">help a kids baseball league as a sponsor?<\/span><\/p>\n<div style=\"text-align: center;\"><a href=\"http:\/\/www.rockwoodjuniorbaseball.com\/sponsors\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/imgpics.s3.amazonaws.com\/5ab9610dfedb434283b5bc74dd2c0762.jpg\" alt=\"image\" width=\"199\" height=\"97\" border=\"0\" \/><\/a><\/div>\n<p>There are some amazing\u00a0<a href=\"http:\/\/linkprospector.citationlabs.com\" target=\"_blank\">link research tools<\/a>\u00a0now available that can do a lot of work to find\u00a0<a href=\"http:\/\/searchengineland.com\/link-building-tool-review-ontolo-105801\" target=\"_blank\">these types of links<\/a>, \u00a0and the process has\u00a0<a href=\"http:\/\/www.seobook.com\/archives\/001455.shtml\" target=\"_blank\">been talked about for years<\/a>.<\/p>\n<p>There&#8217;s also\u00a0a great post at SEER interactive about finding\u00a0<a href=\"http:\/\/www.seerinteractive.com\/blog\/quick-queries-for-link-wins\" target=\"_blank\">other opportunities like this<\/a>\u00a0and another Point Blank SEO <a href=\"http:\/\/pointblankseo.com\/9-query-combos\" target=\"_blank\">with some great query combos<\/a>\u00a0that are sure to get your imagination going with ideas.<\/p>\n<div>What do you think? Evil paid link or not?<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At SearchFest, one of the speakers (Rand Fishkin) said this in his morning session \u201c\u2026it\u2019s not a paid link. It\u2019s just a link that you get when you pay money.\u201d I&#8217;m paraphrasing here, but it drew a laugh from the crowd because it\u2019s completely true. We all know that Google does not like \u201cpaid links\u201d, [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-2561","post","type-post","status-publish","format-standard","hentry","category-link-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don&#039;t Buy Links - Get Them By Paying<\/title>\n<meta name=\"description\" content=\"Just because money changes hands, that does not necessarily mean that a link is &quot;paid&quot;. Google rewards the right kind of paid links in certain situations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don&#039;t Buy Links - Get Them By Paying\" \/>\n<meta property=\"og:description\" content=\"Just because money changes hands, that does not necessarily mean that a link is &quot;paid&quot;. Google rewards the right kind of paid links in certain situations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/\" \/>\n<meta property=\"og:site_name\" content=\"Scott Hendison&#039;s Old Search Commander Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SearchCommander\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-22T12:24:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-12-04T20:15:46+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/imgpics.s3.amazonaws.com\/5ab9610dfedb434283b5bc74dd2c0762.jpg\" \/>\n<meta name=\"author\" content=\"Scott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shendison\" \/>\n<meta name=\"twitter:site\" content=\"@shendison\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/\"},\"author\":{\"name\":\"Scott\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#\\\/schema\\\/person\\\/3142c7d28dc676725ac62cd6c9de8371\"},\"headline\":\"Don&#8217;t Buy Links &#8211; Get Them By Paying\",\"datePublished\":\"2012-03-22T12:24:19+00:00\",\"dateModified\":\"2014-12-04T20:15:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/\"},\"wordCount\":420,\"commentCount\":4,\"image\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/imgpics.s3.amazonaws.com\\\/5ab9610dfedb434283b5bc74dd2c0762.jpg\",\"articleSection\":[\"Link Building\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/\",\"url\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/\",\"name\":\"Don't Buy Links - Get Them By Paying\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/imgpics.s3.amazonaws.com\\\/5ab9610dfedb434283b5bc74dd2c0762.jpg\",\"datePublished\":\"2012-03-22T12:24:19+00:00\",\"dateModified\":\"2014-12-04T20:15:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#\\\/schema\\\/person\\\/3142c7d28dc676725ac62cd6c9de8371\"},\"description\":\"Just because money changes hands, that does not necessarily mean that a link is \\\"paid\\\"\\\\. Google rewards the right kind of paid links in certain situations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/#primaryimage\",\"url\":\"http:\\\/\\\/imgpics.s3.amazonaws.com\\\/5ab9610dfedb434283b5bc74dd2c0762.jpg\",\"contentUrl\":\"http:\\\/\\\/imgpics.s3.amazonaws.com\\\/5ab9610dfedb434283b5bc74dd2c0762.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/link-building\\\/dont-buy-a-link-get-one-by-paying\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Don&#8217;t Buy Links &#8211; Get Them By Paying\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#website\",\"url\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/\",\"name\":\"Scott Hendison&#039;s Old Search Commander Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#\\\/schema\\\/person\\\/3142c7d28dc676725ac62cd6c9de8371\",\"name\":\"Scott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g\",\"caption\":\"Scott\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/shendison\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Don't Buy Links - Get Them By Paying","description":"Just because money changes hands, that does not necessarily mean that a link is \"paid\". Google rewards the right kind of paid links in certain situations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/","og_locale":"en_US","og_type":"article","og_title":"Don't Buy Links - Get Them By Paying","og_description":"Just because money changes hands, that does not necessarily mean that a link is \"paid\". Google rewards the right kind of paid links in certain situations.","og_url":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/","og_site_name":"Scott Hendison&#039;s Old Search Commander Blog","article_publisher":"https:\/\/www.facebook.com\/SearchCommander","article_published_time":"2012-03-22T12:24:19+00:00","article_modified_time":"2014-12-04T20:15:46+00:00","og_image":[{"url":"http:\/\/imgpics.s3.amazonaws.com\/5ab9610dfedb434283b5bc74dd2c0762.jpg","type":"","width":"","height":""}],"author":"Scott","twitter_card":"summary_large_image","twitter_creator":"@shendison","twitter_site":"@shendison","twitter_misc":{"Written by":"Scott","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/#article","isPartOf":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/"},"author":{"name":"Scott","@id":"https:\/\/www.pdxtc.com\/wpblog\/#\/schema\/person\/3142c7d28dc676725ac62cd6c9de8371"},"headline":"Don&#8217;t Buy Links &#8211; Get Them By Paying","datePublished":"2012-03-22T12:24:19+00:00","dateModified":"2014-12-04T20:15:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/"},"wordCount":420,"commentCount":4,"image":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/#primaryimage"},"thumbnailUrl":"http:\/\/imgpics.s3.amazonaws.com\/5ab9610dfedb434283b5bc74dd2c0762.jpg","articleSection":["Link Building"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/","url":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/","name":"Don't Buy Links - Get Them By Paying","isPartOf":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/#primaryimage"},"image":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/#primaryimage"},"thumbnailUrl":"http:\/\/imgpics.s3.amazonaws.com\/5ab9610dfedb434283b5bc74dd2c0762.jpg","datePublished":"2012-03-22T12:24:19+00:00","dateModified":"2014-12-04T20:15:46+00:00","author":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/#\/schema\/person\/3142c7d28dc676725ac62cd6c9de8371"},"description":"Just because money changes hands, that does not necessarily mean that a link is \"paid\"\\. Google rewards the right kind of paid links in certain situations.","breadcrumb":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/#primaryimage","url":"http:\/\/imgpics.s3.amazonaws.com\/5ab9610dfedb434283b5bc74dd2c0762.jpg","contentUrl":"http:\/\/imgpics.s3.amazonaws.com\/5ab9610dfedb434283b5bc74dd2c0762.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pdxtc.com\/wpblog\/link-building\/dont-buy-a-link-get-one-by-paying\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pdxtc.com\/wpblog\/"},{"@type":"ListItem","position":2,"name":"Don&#8217;t Buy Links &#8211; Get Them By Paying"}]},{"@type":"WebSite","@id":"https:\/\/www.pdxtc.com\/wpblog\/#website","url":"https:\/\/www.pdxtc.com\/wpblog\/","name":"Scott Hendison&#039;s Old Search Commander Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pdxtc.com\/wpblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.pdxtc.com\/wpblog\/#\/schema\/person\/3142c7d28dc676725ac62cd6c9de8371","name":"Scott","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g","caption":"Scott"},"sameAs":["https:\/\/x.com\/shendison"]}]}},"_links":{"self":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/posts\/2561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/comments?post=2561"}],"version-history":[{"count":0,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/posts\/2561\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/media?parent=2561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/categories?post=2561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/tags?post=2561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}