{"id":2287,"date":"2011-06-30T13:38:27","date_gmt":"2011-06-30T20:38:27","guid":{"rendered":"http:\/\/www.pdxtc.com\/wpblog\/?p=2287"},"modified":"2014-12-04T13:16:21","modified_gmt":"2014-12-04T20:16:21","slug":"friendster-404-fail","status":"publish","type":"post","link":"https:\/\/www.pdxtc.com\/wpblog\/seo\/friendster-404-fail\/","title":{"rendered":"Friendster 404 Fail?"},"content":{"rendered":"

Friendster seems to have about 57 million 404 errors, and they have completely wiped out the vast majority of their users content.<\/p>\n

Do a site: search on Friendster.com<\/a> and\u00a0try to go almost anywhere –<\/p>\n

\"image\"<\/p>\n

We have a few Friendster accounts, and just this morning my friend Brad who has a pretty busy\u00a080’s fan site told me over the phone that his Friendster account lost all the content.<\/p>\n

I looked at some of ours, and sure enough, ALL of them are empty! The accounts are still there, but our (legitimate and original) content , avatars, photo galleries etc. was all gone.<\/p>\n

There was no message in the control panels or at login, and it only was on one of their 404 pages that I saw this message.<\/p>\n

\"image\"<\/p>\n

 <\/p>\n

Following that link took me here <\/a>– where they tell me this, but not WHY.<\/p>\n

\"image\"<\/p>\n

A quick company search told me that after being purchased in late 2009, Friendster has “now completed a complete makeover” and site relaunch this past week.<\/p>\n

So after reaching a reported worldwide 115 million members in 2008, they have dropped to just 5.5 million visitors in May, as reported by Gamasutra<\/a>.<\/p>\n

OK, I still think having 5 1\/5 million visitors in a month come to some of your 57 million indexed pages is nothing to sneeze at.<\/p>\n

Why not 301 redirect?<\/strong><\/p>\n

Majestic SEO<\/a> reports that they have 180,632,739 inbound links, coming from 385,086 Unique domains,<\/p>\n

The Mozbar<\/a> shows an equally impressive number, with over 6 1\/2 million links from nearly 80,000 domains.<\/p>\n

Last time I checked, backlinks were an asset, and companies did everything in their power not to generate 404’s.<\/p>\n

I can understand the desire of the company to want to make a fresh start, and purge the web of old content, users be damned, and thats fine – it’s their choice.\u00a0But that’s an awful lot of link juice to simply blow off and not\u00a0301 redirect.<\/p>\n

Do you suppose someone made this decision consciously? If so, why?<\/p>\n

We’ve known for a while that 301’s dont pass ALL link equity<\/a>, but does someone there at Friendster believe 301 redirects have lost all their linkjuice value entirely? Of more likely, should someone be fired?<\/p>\n

Anyway, I found it interesting…<\/p>\n","protected":false},"excerpt":{"rendered":"

Friendster seems to have about 57 million 404 errors, and they have completely wiped out the vast majority of their users content. Do a site: search on Friendster.com and\u00a0try to go almost anywhere – We have a few Friendster accounts, and just this morning my friend Brad who has a pretty busy\u00a080’s fan site told […]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2287","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"\nFriendster 404 Fail?<\/title>\n<meta name=\"description\" content=\"Friendster seems to have about 57 million 404 errors, and they have completely wiped out the vast majority of their users content. 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