{"id":2066,"date":"2010-10-29T14:51:09","date_gmt":"2010-10-29T21:51:09","guid":{"rendered":"http:\/\/www.pdxtc.com\/wpblog\/?p=2066"},"modified":"2014-12-04T13:16:27","modified_gmt":"2014-12-04T20:16:27","slug":"google-merging-organic-and-local","status":"publish","type":"post","link":"https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/","title":{"rendered":"Google Merging Organic and Local?"},"content":{"rendered":"

Serious “localization” of the search engine results has been going on for a couple of years now, but this week Google morphed the results again entirely. <\/p>\n

A lot has changed since I began learning about local search in 2007<\/a>, and as you likely know by now, Google, Yahoo, Bing, etc. have all been aggressively separating their local listings from the organic search results for some time now. <\/p>\n

If you have a brick and mortar location, whether you’re a single independent business, or part of a national franchise, there are specific steps you MUST take to be found by your potential customers.<\/p>\n

Late last year I summarized some local search ranking nuggets of knowledge<\/a> that came from local search guru David Mihm<\/a>, and I learned more that one night than I learned at two days in California at SES Local 2007<\/a>. <\/p>\n

Just last month I moderated the session he gave on local search for SEMpdx<\/a>, and if you were there, you’d know that earlier this year, Google began really pushing local<\/a>, and for the past few months, even when searching for phrases without city names<\/em>, Google has been mixing in local too, if they “determine your intent”<\/em> to be a local search. <\/p>\n

I don’t know if anyone saw this weeks changes coming – I wonder if it had much to do with Google’s Marisa Meyer moving<\/a> to their “location based services”? <\/p>\n

What’s New Today? <\/strong>
\nThis week though, we’re not only seeing integrated local results, we’re actually seeing INDIVIDUAL MERGED results, where the organic listings and the Google Places results are seamlessly combined into a single listing! <\/p>\n

Check out this 3 minute video – (The video player will maximize)<\/p>\n

[flash http:\/\/pdxtc.com\/vids\/local-search-changes-2010-10b\/local-search-changes-2010-10b.swf]<\/p>\n

There’s still no consistency from city to city, or even industry to industry, but it’s pretty interesting nonetheless – don’t you?<\/p>\n","protected":false},"excerpt":{"rendered":"

Serious “localization” of the search engine results has been going on for a couple of years now, but this week Google morphed the results again entirely. A lot has changed since I began learning about local search in 2007, and as you likely know by now, Google, Yahoo, Bing, etc. have all been aggressively separating […]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26,325],"tags":[368,324,323,292],"class_list":["post-2066","post","type-post","status-publish","format-standard","hentry","category-google","category-local-places-maps","tag-google","tag-googleplaces","tag-local","tag-localsearch"],"yoast_head":"\nGoogle Merging Organic and Local?<\/title>\n<meta name=\"description\" content=\"Serious "localization" of the search engine results has been going on for a couple of years now, but this week Google morphed the results again entirely.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Merging Organic and Local?\" \/>\n<meta property=\"og:description\" content=\"Serious "localization" of the search engine results has been going on for a couple of years now, but this week Google morphed the results again entirely.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/\" \/>\n<meta property=\"og:site_name\" content=\"Scott Hendison's Old Search Commander Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SearchCommander\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-29T21:51:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-12-04T20:16:27+00:00\" \/>\n<meta name=\"author\" content=\"Scott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shendison\" \/>\n<meta name=\"twitter:site\" content=\"@shendison\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/google\\\/google-merging-organic-and-local\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/google\\\/google-merging-organic-and-local\\\/\"},\"author\":{\"name\":\"Scott\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#\\\/schema\\\/person\\\/3142c7d28dc676725ac62cd6c9de8371\"},\"headline\":\"Google Merging Organic and Local?\",\"datePublished\":\"2010-10-29T21:51:09+00:00\",\"dateModified\":\"2014-12-04T20:16:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/google\\\/google-merging-organic-and-local\\\/\"},\"wordCount\":312,\"commentCount\":0,\"keywords\":[\"Google\",\"googleplaces\",\"local\",\"localsearch\"],\"articleSection\":[\"Google\",\"Local - Places - Maps\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/google\\\/google-merging-organic-and-local\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/google\\\/google-merging-organic-and-local\\\/\",\"url\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/google\\\/google-merging-organic-and-local\\\/\",\"name\":\"Google Merging Organic and Local?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#website\"},\"datePublished\":\"2010-10-29T21:51:09+00:00\",\"dateModified\":\"2014-12-04T20:16:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#\\\/schema\\\/person\\\/3142c7d28dc676725ac62cd6c9de8371\"},\"description\":\"Serious \\\"localization\\\" of the search engine results has been going on for a couple of years now, but this week Google morphed the results again entirely.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/google\\\/google-merging-organic-and-local\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/google\\\/google-merging-organic-and-local\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/google\\\/google-merging-organic-and-local\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Merging Organic and Local?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#website\",\"url\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/\",\"name\":\"Scott Hendison's Old Search Commander Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#\\\/schema\\\/person\\\/3142c7d28dc676725ac62cd6c9de8371\",\"name\":\"Scott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g\",\"caption\":\"Scott\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/shendison\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Merging Organic and Local?","description":"Serious \"localization\" of the search engine results has been going on for a couple of years now, but this week Google morphed the results again entirely.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/","og_locale":"en_US","og_type":"article","og_title":"Google Merging Organic and Local?","og_description":"Serious \"localization\" of the search engine results has been going on for a couple of years now, but this week Google morphed the results again entirely.","og_url":"https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/","og_site_name":"Scott Hendison's Old Search Commander Blog","article_publisher":"https:\/\/www.facebook.com\/SearchCommander","article_published_time":"2010-10-29T21:51:09+00:00","article_modified_time":"2014-12-04T20:16:27+00:00","author":"Scott","twitter_card":"summary_large_image","twitter_creator":"@shendison","twitter_site":"@shendison","twitter_misc":{"Written by":"Scott","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/#article","isPartOf":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/"},"author":{"name":"Scott","@id":"https:\/\/www.pdxtc.com\/wpblog\/#\/schema\/person\/3142c7d28dc676725ac62cd6c9de8371"},"headline":"Google Merging Organic and Local?","datePublished":"2010-10-29T21:51:09+00:00","dateModified":"2014-12-04T20:16:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/"},"wordCount":312,"commentCount":0,"keywords":["Google","googleplaces","local","localsearch"],"articleSection":["Google","Local - Places - Maps"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/","url":"https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/","name":"Google Merging Organic and Local?","isPartOf":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/#website"},"datePublished":"2010-10-29T21:51:09+00:00","dateModified":"2014-12-04T20:16:27+00:00","author":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/#\/schema\/person\/3142c7d28dc676725ac62cd6c9de8371"},"description":"Serious \"localization\" of the search engine results has been going on for a couple of years now, but this week Google morphed the results again entirely.","breadcrumb":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pdxtc.com\/wpblog\/google\/google-merging-organic-and-local\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pdxtc.com\/wpblog\/"},{"@type":"ListItem","position":2,"name":"Google Merging Organic and Local?"}]},{"@type":"WebSite","@id":"https:\/\/www.pdxtc.com\/wpblog\/#website","url":"https:\/\/www.pdxtc.com\/wpblog\/","name":"Scott Hendison's Old Search Commander Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pdxtc.com\/wpblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.pdxtc.com\/wpblog\/#\/schema\/person\/3142c7d28dc676725ac62cd6c9de8371","name":"Scott","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g","caption":"Scott"},"sameAs":["https:\/\/x.com\/shendison"]}]}},"_links":{"self":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/posts\/2066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/comments?post=2066"}],"version-history":[{"count":0,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/posts\/2066\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/media?parent=2066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/categories?post=2066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/tags?post=2066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}