Last week users began reporting that Google’s search results (and the PPC ads) began changing right before their eyes. I just saw it for the first time, but then it stopped immediately and hasn’t done it again. <\/p>\n
As users type, Google and Binghoo both offer “suggestions” based on what others are searching for with some personalization thrown in, but now they’re changing the results on the page dynamically.<\/p>\n
Here’s a look – <\/p>\n
<\/p>\n
My main question is what will this do to keyword research, looking for high volume searches?<\/p>\n
Not to mention, how might it affect your PPC ad impressions? Click through rates, and maybe even Adwords Quality Scores too? Very weird. <\/p>\n
Anyway, I’m not sure I like the feature, or if it will be useful to users, but it does pose some interesting questions…<\/p>\n","protected":false},"excerpt":{"rendered":"
Last week users began reporting that Google’s search results (and the PPC ads) began changing right before their eyes. I just saw it for the first time, but then it stopped immediately and hasn’t done it again. As users type, Google and Binghoo both offer “suggestions” based on what others are searching for with some […]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32,16],"tags":[],"class_list":["post-1935","post","type-post","status-publish","format-standard","hentry","category-pay-per-click","category-seo"],"yoast_head":"\n