{"id":173,"date":"2006-06-29T12:48:29","date_gmt":"2006-06-29T19:48:29","guid":{"rendered":"http:\/\/www.pdxtc.com\/wpblog\/archives\/173"},"modified":"2014-12-04T13:46:14","modified_gmt":"2014-12-04T20:46:14","slug":"does-your-traffic-convert-are-you-user-friendly","status":"publish","type":"post","link":"https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/","title":{"rendered":"Does your website traffic convert ? – Are you “user friendly”?"},"content":{"rendered":"

You have to look at your website from a customer standpoint, and\u00a0make every page have the same identical buttons, all located in the same place etc. That’s important, because people will decide in less than 1\/4 of a second if they’ll stay on your site or not.<\/p>\n

There’s no point spending money to drive traffic if you’re not going to capitalize on those visitors that do arrive.\u00a0Determine your goal for your site visitors. Is your desire to receive a phone call or quote form? Then that should be the focus of every page, with the phone number and “Get a free quote now” graphic on the header of every page.<\/p>\n

Every single day I look at company websites that have no visible phone number, or hard to find contact information, and a general lack of insight about what their customers might actually be looking for. Unfortunately, these sites don’t just need search engine visibility, they need a\u00a0 user friendly redesign!<\/p>\n

By\u00a0contrast, every single day I also look at websites designed by industry leaders. Helping them fine tune their conversion rates (getting visitors to act <\/em>in some fashion) and defining what their customers want has really opened my eyes.<\/p>\n

\u00a0One of my favorite websites, used to be http:\/\/www.webpagesthatsuck.com\/suckframe.htm<\/a>\u00a0which was updated quite a while ago to this more modern version\u00a0http:\/\/www.webpagesthatsuck.com\/<\/a>.<\/p>\n

Both examples\u00a0are chock full of\u00a0bad design tips\u00a0that may be hurting your website to this day. If you’re a\u00a0 business without a big budget, look at those sites for examples of what not to do that can quickly improve your websites profitability.<\/p>\n","protected":false},"excerpt":{"rendered":"

You have to look at your website from a customer standpoint, and\u00a0make every page have the same identical buttons, all located in the same place etc. That’s important, because people will decide in less than 1\/4 of a second if they’ll stay on your site or not. There’s no point spending money to drive traffic […]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-web-design"],"yoast_head":"\nDoes your website traffic convert ? - Are you "user friendly"?<\/title>\n<meta name=\"description\" content=\"You have to look at your website from a customer standpoint, and\u00a0make every page have the same identical buttons, all located in the same place etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does your website traffic convert ? - Are you "user friendly"?\" \/>\n<meta property=\"og:description\" content=\"You have to look at your website from a customer standpoint, and\u00a0make every page have the same identical buttons, all located in the same place etc.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/\" \/>\n<meta property=\"og:site_name\" content=\"Scott Hendison's Old Search Commander Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SearchCommander\" \/>\n<meta property=\"article:published_time\" content=\"2006-06-29T19:48:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-12-04T20:46:14+00:00\" \/>\n<meta name=\"author\" content=\"Scott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@shendison\" \/>\n<meta name=\"twitter:site\" content=\"@shendison\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/web-design\\\/does-your-traffic-convert-are-you-user-friendly\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/web-design\\\/does-your-traffic-convert-are-you-user-friendly\\\/\"},\"author\":{\"name\":\"Scott\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#\\\/schema\\\/person\\\/3142c7d28dc676725ac62cd6c9de8371\"},\"headline\":\"Does your website traffic convert ? – Are you “user friendly”?\",\"datePublished\":\"2006-06-29T19:48:29+00:00\",\"dateModified\":\"2014-12-04T20:46:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/web-design\\\/does-your-traffic-convert-are-you-user-friendly\\\/\"},\"wordCount\":284,\"commentCount\":0,\"articleSection\":[\"Web Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/web-design\\\/does-your-traffic-convert-are-you-user-friendly\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/web-design\\\/does-your-traffic-convert-are-you-user-friendly\\\/\",\"url\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/web-design\\\/does-your-traffic-convert-are-you-user-friendly\\\/\",\"name\":\"Does your website traffic convert ? - Are you \\\"user friendly\\\"?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#website\"},\"datePublished\":\"2006-06-29T19:48:29+00:00\",\"dateModified\":\"2014-12-04T20:46:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#\\\/schema\\\/person\\\/3142c7d28dc676725ac62cd6c9de8371\"},\"description\":\"You have to look at your website from a customer standpoint, and\u00a0make every page have the same identical buttons, all located in the same place etc.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/web-design\\\/does-your-traffic-convert-are-you-user-friendly\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/web-design\\\/does-your-traffic-convert-are-you-user-friendly\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/web-design\\\/does-your-traffic-convert-are-you-user-friendly\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Does your website traffic convert ? – Are you “user friendly”?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#website\",\"url\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/\",\"name\":\"Scott Hendison's Old Search Commander Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.pdxtc.com\\\/wpblog\\\/#\\\/schema\\\/person\\\/3142c7d28dc676725ac62cd6c9de8371\",\"name\":\"Scott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g\",\"caption\":\"Scott\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/shendison\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Does your website traffic convert ? - Are you \"user friendly\"?","description":"You have to look at your website from a customer standpoint, and\u00a0make every page have the same identical buttons, all located in the same place etc.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/","og_locale":"en_US","og_type":"article","og_title":"Does your website traffic convert ? - Are you \"user friendly\"?","og_description":"You have to look at your website from a customer standpoint, and\u00a0make every page have the same identical buttons, all located in the same place etc.","og_url":"https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/","og_site_name":"Scott Hendison's Old Search Commander Blog","article_publisher":"https:\/\/www.facebook.com\/SearchCommander","article_published_time":"2006-06-29T19:48:29+00:00","article_modified_time":"2014-12-04T20:46:14+00:00","author":"Scott","twitter_card":"summary_large_image","twitter_creator":"@shendison","twitter_site":"@shendison","twitter_misc":{"Written by":"Scott","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/#article","isPartOf":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/"},"author":{"name":"Scott","@id":"https:\/\/www.pdxtc.com\/wpblog\/#\/schema\/person\/3142c7d28dc676725ac62cd6c9de8371"},"headline":"Does your website traffic convert ? – Are you “user friendly”?","datePublished":"2006-06-29T19:48:29+00:00","dateModified":"2014-12-04T20:46:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/"},"wordCount":284,"commentCount":0,"articleSection":["Web Design"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/","url":"https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/","name":"Does your website traffic convert ? - Are you \"user friendly\"?","isPartOf":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/#website"},"datePublished":"2006-06-29T19:48:29+00:00","dateModified":"2014-12-04T20:46:14+00:00","author":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/#\/schema\/person\/3142c7d28dc676725ac62cd6c9de8371"},"description":"You have to look at your website from a customer standpoint, and\u00a0make every page have the same identical buttons, all located in the same place etc.","breadcrumb":{"@id":"https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pdxtc.com\/wpblog\/web-design\/does-your-traffic-convert-are-you-user-friendly\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pdxtc.com\/wpblog\/"},{"@type":"ListItem","position":2,"name":"Does your website traffic convert ? – Are you “user friendly”?"}]},{"@type":"WebSite","@id":"https:\/\/www.pdxtc.com\/wpblog\/#website","url":"https:\/\/www.pdxtc.com\/wpblog\/","name":"Scott Hendison's Old Search Commander Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pdxtc.com\/wpblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.pdxtc.com\/wpblog\/#\/schema\/person\/3142c7d28dc676725ac62cd6c9de8371","name":"Scott","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ba275e23c0aad37526141e715b54cd3eeac27b071e4395b2b39e801ca68355d6?s=96&r=g","caption":"Scott"},"sameAs":["https:\/\/x.com\/shendison"]}]}},"_links":{"self":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/posts\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":0,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/posts\/173\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/media?parent=173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/categories?post=173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pdxtc.com\/wpblog\/wp-json\/wp\/v2\/tags?post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}