{"id":1587,"date":"2009-12-29T02:50:15","date_gmt":"2009-12-29T09:50:15","guid":{"rendered":"http:\/\/www.pdxtc.com\/wpblog\/?p=1587"},"modified":"2014-12-04T13:16:37","modified_gmt":"2014-12-04T20:16:37","slug":"google-shows-us-how-to-go-faster","status":"publish","type":"post","link":"https:\/\/www.pdxtc.com\/wpblog\/google\/google-shows-us-how-to-go-faster\/","title":{"rendered":"Google Shows Us How to Go Faster"},"content":{"rendered":"<p>Before Google&#8217;s announcement that the speed at which your site loads for visitors &#8220;matters&#8221;, we&#8217;d all heard it said repeatedly that it did NOT matter for organic rankings, but that it may someday, and it seems that day arrived early last month. <\/p>\n<p>When I rolled out the <a href=\"http:\/\/www.seoautomatic.com\/unique-tools\/instant-seo-review\/\">SEO Automatic review<\/a>, I chose to include the checking of site compression, and showing file sizes, even though the collective wisdom of the SEO industry was that your page load time was only a factor for your Google Adwords Quality Score, and for the user experience, but it was not an organic ranking factor.  <\/p>\n<p>At Pubcon last month, in my web hosting presentation, I talked for the third year in a row about speeding up your website. My logic was that what&#8217;s good for visitors was good for the search engines, and nobody wanted to sit around and wait for a page to load. <\/p>\n<p>Near the end of my slides, I said I was predicting Google would make page speed a factor very soon, and the very next afternoon, the announcement was made by Matt Cutts that they now were. Am I a heretic? Hardly &#8211; others had been <a href=\"http:\/\/www.buzzstream.com\/blog\/page-load-speed-ranking-factor.html\" target=\"_blank\">saying <\/a> the <a href=\"http:\/\/www.semclubhouse.com\/do-page-load-times-affect-your-search-rankings\/\"target=\"_blank\">same thing<\/a> for a while already.<\/p>\n<p>So, now that speed &#8220;officially&#8221; matters, Google is further stressing the importance by adding info to Google Webmaster Tools, and here&#8217;s a 4 minute video I made showing you what they&#8217;ve done, and their Firefox tools as well. <\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/BZbzZ1vv5F0&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"480\" height=\"385\" src=\"http:\/\/www.youtube.com\/v\/BZbzZ1vv5F0&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999\" allowscriptaccess=\"always\" allowfullscreen=\"true\"\/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before Google&#8217;s announcement that the speed at which your site loads for visitors &#8220;matters&#8221;, we&#8217;d all heard it said repeatedly that it did NOT matter for organic rankings, but that it may someday, and it seems that day arrived early last month. When I rolled out the SEO Automatic review, I chose to include the [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26],"tags":[307],"class_list":["post-1587","post","type-post","status-publish","format-standard","hentry","category-google","tag-sitespeed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Shows Us How to Go Faster<\/title>\n<meta name=\"description\" content=\"Before Google&#039;s announcement that the speed at which your site loads for visitors &quot;matters&quot;, we&#039;d all heard it said repeatedly that it did NOT matter for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdxtc.com\/wpblog\/google\/google-shows-us-how-to-go-faster\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shows Us How to Go Faster\" \/>\n<meta property=\"og:description\" content=\"Before Google&#039;s announcement that the speed at which your site loads for visitors &quot;matters&quot;, we&#039;d all heard it said repeatedly that it did NOT matter for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pdxtc.com\/wpblog\/google\/google-shows-us-how-to-go-faster\/\" \/>\n<meta property=\"og:site_name\" content=\"Scott Hendison&#039;s Old Search Commander Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SearchCommander\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-29T09:50:15+00:00\" \/>\n<meta property=\"article:modified_time\" 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