{"id":1537,"date":"2009-12-21T04:34:08","date_gmt":"2009-12-21T11:34:08","guid":{"rendered":"http:\/\/www.pdxtc.com\/wpblog\/?p=1537"},"modified":"2014-12-04T13:21:00","modified_gmt":"2014-12-04T20:21:00","slug":"google-game-changers-december-09","status":"publish","type":"post","link":"https:\/\/www.pdxtc.com\/wpblog\/google\/google-game-changers-december-09\/","title":{"rendered":"Google Game Changers | December 09"},"content":{"rendered":"<p>There were a few changes at Google this month which I&#8217;ve been pointing out to clients, so I&#8217;m posting them here too.<\/p>\n<p>I added the month to my title, because I expect we&#8217;ll be seeing a lot more of these types of game changers as time goes on.<\/p>\n<p><strong>You &amp; I See Different Search Results<\/strong><br \/>\nOn December 4, while I was in Los Angeles at an <a href=\"http:\/\/www.affiliateconvention.com\" target=\"_blank\">Affiliate Convention<\/a> session, a rumble went through the crowd after someone shouted out &#8220;<a href=\"http:\/\/searchengineland.com\/google-now-personalizes-everyones-search-results-31195\" target=\"_blank\">Hey, Google is showing personalized results<\/a> to everyone whether they&#8217;re signed in or not&#8221;!<\/p>\n<p>Now there are search industry pundits that think it&#8217;s a <a href=\"http:\/\/www.seomoz.org\/blog\/two-cents-on-personalized-search\" target=\"_blank\">good thing<\/a>, those that think it&#8217;s a <a href=\"http:\/\/www.pcworld.com\/businesscenter\/article\/183891\/google_personalized_results_could_be_bad_for_search.html\" target=\"_blank\">bad thing<\/a>, and those that think that it <a href=\"http:\/\/www.cemper.com\/seo-knowhow\/personalized-search-for-everyone-so-what\" target=\"_blank\">really doesn&#8217;t matter<\/a> but there&#8217;s no denying that it changes the game.<\/p>\n<p>All end users will now see more varied search results than someone else. Even though this has already been taking place for a while based on their IP location and Google data center differences, now, those differences will become even more substantial based on their browsing history.<\/p>\n<p>(Is it based on the whole IP address? Is it just per browser? Is there a machine or CPU ID? I don&#8217;t yet know &#8211; do you?)<\/p>\n<p><strong>Real Time Search<\/strong><br \/>\nThe personalized results change was overshadowed in the media by some big announcements on December 7th, primarily about their <a href=\"http:\/\/googleblog.blogspot.com\/2009\/12\/relevance-meets-real-time-web.html\" target=\"_blank\">new real time search<\/a>.<\/p>\n<p>It&#8217;s hard to replicate on demand, because it only shows up for highly active topics, like a search fopr &#8220;Obama Speech&#8221; in the couple of days following one, or search for a news event as one is happening,\u00a0 like &#8220;winter solstice 2009&#8221;\u00a0 you&#8217;ll see an actual moving\/scrolling section of the latest news and Twitter Tweets in what&#8217;s practically real time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1555\" title=\"twitter-in-google\" src=\"https:\/\/www.pdxtc.com\/wpblog\/wp-content\/uploads\/twitter-in-google.jpg\" alt=\"twitter-in-google\" width=\"480\" height=\"317\" srcset=\"https:\/\/www.pdxtc.com\/wpblog\/wp-content\/uploads\/twitter-in-google.jpg 480w, https:\/\/www.pdxtc.com\/wpblog\/wp-content\/uploads\/twitter-in-google-300x198.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>Do you think this will add to the current noise level in social media and news?\u00a0 I sure do, and I call it a &#8220;game changer&#8221; because of all the auto posting that will now undoubtedly be put on steroids, in anticipation of this expanding further.<\/p>\n<p><strong>Google Goggles<\/strong><br \/>\nTake a photo with your cell phone, and Google will tell you what it is.\u00a0 Cool for the Eiffel Tower, but is seems to have pretty creepy potential issues for that woman sitting alone in a bar, isn&#8217;t it?\u00a0 Check out their short video&#8230;<\/p>\n<div style=\"text-align: center;\"><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"295\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/Hhgfz0zPmH4&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"480\" height=\"295\" src=\"http:\/\/www.youtube.com\/v\/Hhgfz0zPmH4&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999\" allowscriptaccess=\"always\" allowfullscreen=\"true\"\/><\/object><\/div>\n<p>Wherever you fall on the potential privacy issues,\u00a0 I do think that the technology is going to be a game changer as it continues to evolve.<\/p>\n<p><strong>Keeping You on Google Properties<\/strong><br \/>\nGoogle is delivering more and more information to users without then needing to leave the results page. Lokk at a search for your favorite football team as an example, where you can see the score, their leading rusher, and the date and opponent for their next game without clicking through.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1547\" title=\"jets\" src=\"https:\/\/www.pdxtc.com\/wpblog\/wp-content\/uploads\/jets.jpg\" alt=\"jets\" width=\"480\" height=\"310\" srcset=\"https:\/\/www.pdxtc.com\/wpblog\/wp-content\/uploads\/jets.jpg 480w, https:\/\/www.pdxtc.com\/wpblog\/wp-content\/uploads\/jets-300x193.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>(Do you think this is a fair representation of what <a href=\"http:\/\/www.inquisitr.com\/21237\/murdoch-targets-google-over-google-news-lawsuit-to-follow\/\" target=\"_blank\">Rupert Murdoch is concerned with<\/a>? You can see the image from the NY Times, and the info coming from the Atlanta Journal Constitution)<\/p>\n<p><span style=\"color: #ff0000;\"><strong>*** Update &#8211; 4pm ****<\/strong><\/span><\/p>\n<p>Oops &#8211; Looks like this last item below was just\u00a0 more browser monkey business &#8211; AdWare &#8211; called &#8220;Browser Highlighter&#8221;, on my computer. \u00a0 I guess I jumped to conclusions,\u00a0 but with so many other Google changes this month, it really didn&#8217;t surprise me all that much!<\/p>\n<p><span style=\"text-decoration: line-through;\"><strong>Selling the Front Page<\/strong><br \/>\nJust this minute, I&#8217;m seeing color Ebay ads on the front page, while I&#8217;m not even signed in to Google.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1542\" title=\"ebayad\" src=\"https:\/\/www.pdxtc.com\/wpblog\/wp-content\/uploads\/ebayad.jpg\" alt=\"ebayad\" width=\"500\" height=\"251\" srcset=\"https:\/\/www.pdxtc.com\/wpblog\/wp-content\/uploads\/ebayad.jpg 500w, https:\/\/www.pdxtc.com\/wpblog\/wp-content\/uploads\/ebayad-300x150.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><span style=\"text-decoration: line-through;\">Is it a sponsored ad? No&#8230;\u00a0 Is it a pay for placement? Pay for inclusion? Is is Pay Per Action, where Google gets a piece if a sale is made?\u00a0 Who knows?<\/span><\/p>\n<p><span style=\"text-decoration: line-through;\">So, in addition to PPC ads, we&#8217;re now going to see this sort of paid result, further moving the organic SERPS lower on the priority list and in some cases, well below the fold.<\/span><\/p>\n<p><span style=\"text-decoration: line-through;\">Where&#8217;s Amazon, and can they bid against Ebay?\u00a0 I wonder how long it will be before there are other brand banners, perhaps even larger? Will they be doing the same thing inside <a href=\"https:\/\/www.pdxtc.com\/wpblog\/google\/googles-new-option-wonder-wheel-video\/\" target=\"_blank\">Google&#8217;s Wonder wheel?<\/a><\/span><\/p>\n<p><span style=\"text-decoration: line-through;\">I guess we&#8217;ll be finding out soon, as Google continues to change the game for everyone, consumers and marketers alike&#8230;.<\/span><\/p>\n<p><input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/> <input id=\"gwProxy\" type=\"hidden\" \/> <input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/><\/p>\n<p><input id=\"gwProxy\" type=\"hidden\" \/><input id=\"jsProxy\" onclick=\"jsCall();\" type=\"hidden\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There were a few changes at Google this month which I&#8217;ve been pointing out to clients, so I&#8217;m posting them here too. I added the month to my title, because I expect we&#8217;ll be seeing a lot more of these types of game changers as time goes on. You &amp; I See Different Search Results [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26,154],"tags":[],"class_list":["post-1537","post","type-post","status-publish","format-standard","hentry","category-google","category-industry-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Game Changers | December 09<\/title>\n<meta name=\"description\" content=\"There were a few changes at Google this month which I&#039;ve been pointing out to clients, so I&#039;m posting them here too. I added the month to my title,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdxtc.com\/wpblog\/google\/google-game-changers-december-09\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Game Changers | December 09\" \/>\n<meta property=\"og:description\" content=\"There were a few changes at Google this month which I&#039;ve been pointing out to clients, so I&#039;m posting them here too. 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