{"id":1213,"date":"2009-05-15T07:17:08","date_gmt":"2009-05-15T14:17:08","guid":{"rendered":"http:\/\/www.pdxtc.com\/wpblog\/?p=1213"},"modified":"2014-12-04T13:21:11","modified_gmt":"2014-12-04T20:21:11","slug":"googles-new-option-wonder-wheel-video","status":"publish","type":"post","link":"https:\/\/www.pdxtc.com\/wpblog\/google\/googles-new-option-wonder-wheel-video\/","title":{"rendered":"Google New Option – Wonder Wheel Video"},"content":{"rendered":"

“Universal Search” was implemented by Google quite a while ago, yet the only visible change to the search results has been occasional interspersing of some video or news. <\/p>\n

Search was not really “revolutionized” or “changed as we knew it”, and most users have absorbed the subtle addition without even noticing.<\/p>\n

Likewise, “personalization” has been assimilated into Googles search with only search industry professionals even noticing or caring. <\/p>\n

Then, (what seems like ages ago), Google began implementing local results into the serps if the user searched with a geographic term, such as “dry cleaners Portland”, and just over a year ago changed from showing just three, to showing a full 10<\/a> local results.<\/p>\n

Just a few weeks ago, Google began “determining your intent” to search locally even if you REALLY did not intend to. That means that a search for “dry cleaners” began showing the local maps results whether you wanted them to or not, and again, most end users really didn’t even notice.<\/p>\n

This week another seismic shift took place, although in their usual fashion, Google is rolling it in very subtly, and the casual user may not even notice. They’ve added a “Show Options” link above your search results.<\/p>\n

\"google-options\"<\/p>\n

After hitting that link, there are a whole host of ways to filter the search results, and this is really a better implementation of “universal search”, in my opinion.<\/p>\n

One of the new options would be of most interest to search marketers, called the Wonder Wheel, and this video takes a look at it more closely…<\/p>\n

[flash http:\/\/pdxtc.com\/vids\/wonder-wheel-google\/wonder-wheel-google.flv]<\/p>\n","protected":false},"excerpt":{"rendered":"

“Universal Search” was implemented by Google quite a while ago, yet the only visible change to the search results has been occasional interspersing of some video or news. Search was not really “revolutionized” or “changed as we knew it”, and most users have absorbed the subtle addition without even noticing. Likewise, “personalization” has been assimilated […]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[26,154],"tags":[368,282,283,284],"class_list":["post-1213","post","type-post","status-publish","format-standard","hentry","category-google","category-industry-news","tag-google","tag-options","tag-searhc","tag-wonderwheel"],"yoast_head":"\nGoogle New Option - Wonder Wheel Video<\/title>\n<meta name=\"description\" content=\""Universal Search" was implemented by Google quite a while ago, yet the only visible change to the search results has been occasional interspersing of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pdxtc.com\/wpblog\/google\/googles-new-option-wonder-wheel-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google New Option - 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