I post at SearchCommander.com now, and this post was published 11 years ago. This insustry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.
You know, Flash (animations) on websites can serve a purpose, but I really like the advice I found in this article.
There’s nothing I dislike more than a fully Flash designed website. I want just the facts in an easy to read manner. I don’t want to be impressed with your technology unless you’re a Flash designer or artist.
Don’t try and tell the whole story in Flash. Your visitors will get annoyed and leave. PLUS, the site could be virtually invisible to the search engines…