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11th
March
2008
This covers most of the basics - As always, whether you’re the site owner, or an internet marketer, do feel free to ask any specific questions about this video here, or start any discussion points… |
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Copyright 2007; Search Commander; SEO Consultant Scott Hendison; All Rights Reserved.
March 12th, 2008 at 12:03 pm
Thanks so much for the SEO critique.
I’ll get on all those suggestion shortly. I will be advertising soon, but I have been working on SEO for 18 months on this site - starting from zero - didn’t know html at all and had help with the PHP.
Right now I’m working on changing my code to no tables using CSS and then getting it into (or onto, or with ) wordpress. I had the sitemap on there but I overlooked it when I removed 9 tables from the code and so had a new template and forgot to put it on the front page.
I looked through a million wordpress themes and they all look alike to me. I’m aware of the need for a upfront look but it’s hard to be different and have a white background and black text.
I couldn’t believe you found I was #25 of a million or so on Google/Yahoo for nutritional deficiencies. I certainly didn’t know that?
What’s more, I only receive 2,000 visitors a month and 600 (now headed to 900 with the 10 of 24 tables removed) for my page on brushing teeth. It appears someone with some pull likes my site.
I will definitely keep your company in mind, thanks again…
March 13th, 2008 at 7:06 am
Your welcome, and good luck!
June 8th, 2008 at 9:12 am
Having moved to wordpress Im worried about content duplication as described here.
They talk about “put a post in only one category to prevent content duplication (Google and other search engines penalize sites that have duplicated content), make use of the ‘more’ feature to prevent content duplication in homepage, single post page, category pages, etc and use a robots.txt file.
To prevent duplicated content in category pages, tag pages, yearly archives or monthly archives make sure your theme uses post excerpts there. Also create a robots.txt file to tell search engine bots which pages on your web site should be crawled and indexed.”
I’m really interested in what you have to say about this Wordpess duplication problem.
June 8th, 2008 at 10:35 am
I do agree with most of that video, but do not personally believe you’ll be “penalized” for using your own duplicate content, and that’s why I usually do categorize into more than one category, if it’s appropriate.
June 8th, 2008 at 11:05 am
Right now I have 30 pages in one category, so if I understand you correctly, I should change that to 30 categories each with 1 page. That’s what I’ll do. If I’m mistaken please give me a write.
June 8th, 2008 at 12:31 pm
No, that’s not at all what I meant!
I’m just saying that if I were to write a Google specific post about something I learned at a search conference, there’s no reason that I personally would hesitate to categorize in all three of my categories, “Search Engines” and in “Google” and in “Conferences”.
I’m not intending to contradict Michael in that video, it’s just a preference I have, and I do personally believe that Google is smart enough not to penalize me for content organized by month or category.
There’s no reason someones content can’t legitimately fall under multiple categories, and to force every post into just one category would lead to a poorer user experience in my opinion.
That said, a little extra effort put into making only snippets of your posts appear in archives and categories is an improvement over simply duplicating, and for that I choose to use the post teaser plugin.
I hope this clarifies…
June 15th, 2008 at 7:01 pm
Scott,
Good news on the wordpress duplication problem/worry
I was reading the highlights of the latest update to the wordpress All In One SEO Pack. I put the third one first:
All in One SEO Pack available. Download version 1.4.6.9
* Avoids the typical duplicate content found on Wordpress blogs
* Automatically optimizes your titles for search engines
* Generates META tags automatically
* For Wordpress 2.3 you don’t even have to look at the options, it works out-of-the-box. Just install.
* You can override any title and set any META description and any META keywords you want.
* You can fine-tune everything
* Backward-Compatibility with many other plugins, like Auto Meta, Ultimate Tag Warrior and others
Roger
June 18th, 2008 at 1:16 pm
Scott,
Would you give me some advice on the coloring of my ads. I’m using the same ads eventhough I changed my site from burgandy and black to blue.
Thanks,
Roger
June 23rd, 2008 at 5:43 am
You mean on your Adsense ads? They say that the best way to get click throughs is to make the ads play seamlessly with the page, matching the color and style.
However if the ads are quite relevant to what you’re writing about, that it really shouldn’t matter. Every site is going to be different in your case, you’re just going to have to test different colors and styles.