14th
April
2008
Before you start giving your staff a hard time about not developing links at a faster pace, or you start sending out those link requests to potential “partners”, ask yourself what’s in it for them?
Obviously you can’t pay (gasp) someone to link to you, so what are you offering their visitors that would make it worth their while to link to you?
Are you offering something hilarious? Are you offering a free giveaway of some sort? Does your website have a valuable resource that they can’t do without?
I wrote a post last week that actually began as an e-mail to a client. I’ve placed it on the SEMpdx blog, and I do hope you’ll read it, and see if your imagination doesn’t become inspired.
It’s called Think Outside The Link and while you’re there reading it, I do hope you feel free to Digg, Stumble, and especially Sphinn it as much as you like, all at no additional charge 
Other stuff I've written:
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marketing copywriting says:
Hi Scott,
Your style of writing/posting is very playful… I like your humour. Really enjoyed it! Going over now to read “think outside the link”… and looking forward to it
Thanks,
Sam