Comments on: SEO Magic Bullets http://www.pdxtc.com/wpblog/seo/seo-magic-bullets/ Wed, 20 Aug 2008 08:48:22 +0000 http://wordpress.org/?v=2.6.1 By: Sigurd Magnusson (from SilverStripe CMS team) http://www.pdxtc.com/wpblog/seo/seo-magic-bullets/#comment-17997 Sigurd Magnusson (from SilverStripe CMS team) Sun, 25 Feb 2007 09:55:48 +0000 http://www.pdxtc.com/wpblog/archives/345#comment-17997 So what will you say at this SEO basics chat? Being in New Zealand I hope you manage to spread the info online? For me, its about providing genuine, interesting content, (i.e. what people are looking for in Google) and getting inbound links from popular websites. Finally, have the search phrase match to parts of your URL, e.g. www.headachecures.com is going to work well for any people looking "head ache cures" up (I feel this is the one area of Google that is too easily manipulated). The tricky part, in my opinion, is working out what people type into google so you know what to tailor some of your content around; and this is about understanding what consumers (etc) label your product (or what their problem is, e.g. you're better to rank high for "headache medicine" than "headachecure2000(TM)"). But the Google adwords tool helps alot: https://adwords.google.com/select/KeywordToolExternal?defaultView=2 The above techniques are my simple distillation of what we tell our clients to do, and it seems to work for us (We're on Google page one for both "open source cms" and "cms demo") So what will you say at this SEO basics chat? Being in New Zealand I hope you manage to spread the info online? For me, its about providing genuine, interesting content, (i.e. what people are looking for in Google) and getting inbound links from popular websites. Finally, have the search phrase match to parts of your URL, e.g. http://www.headachecures.com is going to work well for any people looking “head ache cures” up (I feel this is the one area of Google that is too easily manipulated).

The tricky part, in my opinion, is working out what people type into google so you know what to tailor some of your content around; and this is about understanding what consumers (etc) label your product (or what their problem is, e.g. you’re better to rank high for “headache medicine” than “headachecure2000(TM)”). But the Google adwords tool helps alot:

https://adwords.google.com/select/KeywordToolExternal?defaultView=2

The above techniques are my simple distillation of what we tell our clients to do, and it seems to work for us (We’re on Google page one for both “open source cms” and “cms demo”)

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