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21st
February
2007
 I’ve finally decided what I’m going to talk about in my portion of SearchFest on March 7th. From 10:45 to Noon, in Miller Hall, at Portland’s World Forestry Center, I’ll be sharing an SEO Basics session with Stanford Davis, of Straight On Internet Consulting. Stan is going to discuss the Top 10 SEO Mistakes he sees, and here’s the description of my session:
Now, if you’re a professional web marketer, I don’t expect you to pass up the advanced session, with Stoney deGeyter from PolePositionMarketing, Rand Fishkin, from SEOmoz, and Matt McGee from Marchex, but there should be some informative tidbits that will help even the seasoned search engine aficionado. |
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Copyright 2007; Search Commander; SEO Consultant Scott Hendison; All Rights Reserved.
February 25th, 2007 at 2:55 am
So what will you say at this SEO basics chat? Being in New Zealand I hope you manage to spread the info online? For me, its about providing genuine, interesting content, (i.e. what people are looking for in Google) and getting inbound links from popular websites. Finally, have the search phrase match to parts of your URL, e.g. http://www.headachecures.com is going to work well for any people looking “head ache cures” up (I feel this is the one area of Google that is too easily manipulated).
The tricky part, in my opinion, is working out what people type into google so you know what to tailor some of your content around; and this is about understanding what consumers (etc) label your product (or what their problem is, e.g. you’re better to rank high for “headache medicine” than “headachecure2000(TM)”). But the Google adwords tool helps alot:
https://adwords.google.com/select/KeywordToolExternal?defaultView=2
The above techniques are my simple distillation of what we tell our clients to do, and it seems to work for us (We’re on Google page one for both “open source cms” and “cms demo”)