Comments on: Changing WordPress Permalink Structure

By: Scott

Scott — Tue, 04 May 2010 16:21:02 +0000

Hi Heath - Google does not pass the full juice through 301's anymore, (revealed in March 2010) and we've always known that the value of a 301 redirect will actually degrade over time passing too, resulting in even less juice. So yes, there would be real value in going back and actually changing the internal links, so the only time a 301 would get issues is of someone came from an external link. Also, take a look at the Redirection plugin too - this has sort of replaced Deans Permalinks for us...

By: Heath

Heath — Tue, 04 May 2010 16:00:22 +0000

One of the issues we’ve had with changing permalinks is what to do about all the cross-linking within the content of other pages so that those links don’t go through the 301 redirect to the new permalink. We’ve been thinking about creating a plug-in that would expand on Dean Lee’s by also sifting through all current pages of the site (and even older revisions) updating links to the new permalink so that only serach engines and bookmarks go through the 301 redirects but site traffic clicking around goes straight to the updated permalinks.

Are we crazy? Would anyone else find this useful to avoid a mess of 301 redirects?

By: Scott

Scott — Wed, 28 Jan 2009 15:56:27 +0000

Oh yes, it changes all of the old ones, and 301′s the old url to the new, so there’s no detrimental effect on your SEO…

By: Rima

Rima — Wed, 28 Jan 2009 15:32:41 +0000

Hi there!
Thanks for pointing us to this cool plugin! I have two quick questions about it, though:

- Does this redirect apply just to “old posts”? (That is, posts created with the old permalink structure that existed before you ran the plugin.)

- Does redirecting affect your search engine optimization in anyway?

By: Scott

Scott — Sun, 02 Dec 2007 16:32:58 +0000

Nothing scientific, but I kept my eye on a bunch of obscure terms that my blog posts rank pretty well for, like “google grid”, “comcast remote codes” and others, and I saw no drops in ranking, and in fact, got a few bumps.

That said, now that I know MSFT doesn’t follow 301′s, I probably shouldn’t have done it….

By: Mike

Mike — Sun, 02 Dec 2007 13:29:40 +0000

I used the plugin to change my permalinks structure and some of my pages suffered severe SE drops. I’m hoping this is only temporary. Did any of you encounter similar behaviour?

By: Kalena Jordan

Kalena Jordan — Mon, 26 Nov 2007 01:40:11 +0000

Thanks for the heads up . I just wish permalinks were the only problem I had. I’m about to move my Blogger blog plus all archives from 2004 to a new domain and a new Word Press template. Aaarrrrgggh! Wish me luck as I head into the 301 jungle.

By: Portland Fisher

Portland Fisher — Sun, 25 Nov 2007 23:08:43 +0000

Now I see it. I did check 2x before though.

By: Simonne

Simonne — Sun, 25 Nov 2007 22:30:07 +0000

I’ve just used the same plugin to change my permalinks last week, and it is working great. I’m already seeing some benefits: organic search traffic increase, more targeted contextual ads, better AdSense figures.

By: Scott

Scott — Sun, 25 Nov 2007 18:33:55 +0000

Glad you like it, and thanks for commenting.
I just checked the video in IE7 and in Firefox, and it displays then plays fine. Anyone else having problems?

P.Fisher – what type of problem are you having?