12th September 2006

Danny Sullivan will be keynoting at the November 2006 PubCon convention in Las Vegas. I’ve always liked Pubcon, with it’s more intimate atmosphere (only 1000 or so attendees compared to several thousand!) and here’s another reason you should go, if you need one.I expect to hear a lot about the future of search, and “social networking” since in this interview with Danny by Brett Tabke, he said this -

[Brett] What would you say are the top two trends in Search for 2006?

[Danny] Probably understanding the social aspect that’s coming into search along with the greater verticalization of it. People continue to fixate that search is whatever comes up tops on Google by default. That’s web search, and Google-specific. Search is more than this, and there are lost opportunities for those who don’t understand that video, news, shopping and other types of verticals are more and more getting “default” treatment. Meanwhile, I think everyone is looking at how social sites are growing and wondering how that’s going to come into search. It will, but the trend so far is that exactly how remains unclear.

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