Comments on: Website Review – 14 minute SEO lesson

By: Scott

Scott — Sun, 20 Jan 2008 21:32:49 +0000

Absolutely right David. If regional or local sales are in the equation, then yeah using the city in the site is mandatory.

as far as plurals go, I’d likely not make separate pages for singular and plural, unless there was a legitimate reason for completely different content, but certainly alternating throughout the site makes sense, if not leaning heavily plural.

If I’m searching for them, I’m personally going to be looking for “engagement ringS” instead of rinG.

thanks for the input! Much appreciated…

By: David Mihm

David Mihm — Sun, 20 Jan 2008 03:37:47 +0000

Scott: a somewhat obvious point that I’m sure you would take into consideration if you were actually consulting for this company, but I didn’t hear you mention it specifically in your review.

With a site like this, I think it’s important to alternate both singular AND plural versions of your keywords throughout the website. From what I saw, it looked like 95% – 98% of all of the keywords on the product pages of their site used the singular i.e. “engagement ring” vs. “engagement rings”. Just my .02, something to keep in mind.

Also they could benefit from some locally-targeted traffic, I would imagine, something like “Portland, OR Jewelers – Buy Direct” “Diamond Stores in Portland, Oregon” etc., at the very least on their About Us page which is a wasted page right now in terms of their Title Tag.

Great job though, you definitely hit all the major points IMHO! They’re lucky to get your expertise at this “price.”

By: Toronto Weather

Toronto Weather — Sat, 19 Jan 2008 10:12:35 +0000

Great review, enjoyed watching it.

By: Trever Anderson

Trever Anderson — Fri, 18 Jan 2008 21:50:37 +0000

Scott,
Thanks so much for the review. I cant begin to tell you how much I appreciate your professionalism and expertise. I look forward to the opportunity to work with you in the future.

Kindest Regards. Trever