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	<title>Comments on: Changing URL&#8217;s Regularly? Not Good</title>
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	<pubDate>Thu, 04 Dec 2008 00:09:38 +0000</pubDate>
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		<title>By: Holly</title>
		<link>http://www.pdxtc.com/wpblog/seo-101/changing-urls-regularly-not-good/#comment-45941</link>
		<dc:creator>Holly</dc:creator>
		<pubDate>Thu, 25 Sep 2008 15:14:06 +0000</pubDate>
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		<description>I think its crazy to chnage URLs.  Its like starting from scratch.  We had no choice but to do it for a client because of teh pay the site was set up.  It was a mess.  But we are still waiting for Google to spider it correctly!</description>
		<content:encoded><![CDATA[<p>I think its crazy to chnage URLs.  Its like starting from scratch.  We had no choice but to do it for a client because of teh pay the site was set up.  It was a mess.  But we are still waiting for Google to spider it correctly!</p>
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		<title>By: Garry Egan</title>
		<link>http://www.pdxtc.com/wpblog/seo-101/changing-urls-regularly-not-good/#comment-41732</link>
		<dc:creator>Garry Egan</dc:creator>
		<pubDate>Mon, 13 Aug 2007 19:11:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.pdxtc.com/wpblog/archives/416#comment-41732</guid>
		<description>Thank you for your posting, Scott. 

I can certainly sympathize with your situation. I know of no other situation for an Internet consultant that is more frustrating. They want these terrific results, but they also want to inject their two cents worth whenever they can, so, they can feel like theyâ€™re getting their moneyâ€™s worth.  This leads to both delays in the tasks, and a constant battle between the consultant and the developer as they get to collectively determine which is most important.

My ideal, dream client is one that will do what I say, when I say, without question. The statement â€œyouâ€™re the expertâ€ is one that I like hearing what Iâ€™m dealing with a client. I certainly donâ€™t mind justifying my actions with a few phrases to help explain the procedure. But, when it becomes a focal point for debate, then I start wondering if Iâ€™ve charged enough for this client.

To give you an example of a client that does all the right things, my latest client, an online Sports Nutrition company came to me about four months ago with a brand new website trying to optimize for an extremely competitive search phrase, nutritional supplements, sports nutrition, and discount supplements. 

But, hereâ€™s the kicker.  This client did exactly what I said, when I said to do it, in the manner in which I said to do it. They also dedicated the appropriate budget for marketing and new link development. After only three months, this site also ranks Top 10 for â€œbodybuilding suppliesâ€ for my SEO Longtail strategy and we are and climbing quickly in Google for the extremely competitive keywords. Further, we also targeted the top 100 selling products and decided that we want to develop special organic pages just for these products.  Additionally, we did an entire 301 redirect and URL taxonomy change successfully for almost 3000 products. 

Now mind you, this is a three month campaign. I say all of this because this was all due to a client that respected my expertise and did what I said. This client went from zero to 100 unique visitors per day from a variety of sources in three months. I canâ€™t imagine how this would have turned out if we got delayed our first month are shopping cart issue. We got a lot done in three months.

I write this because you and I are peers in this field and you come across a situation that seems more of the norm than the exception. Knowledge: itâ€™s a dangerous thing. 

â€œDo not ask why.  Only do.â€

Customers. What can you do?</description>
		<content:encoded><![CDATA[<p>Thank you for your posting, Scott. </p>
<p>I can certainly sympathize with your situation. I know of no other situation for an Internet consultant that is more frustrating. They want these terrific results, but they also want to inject their two cents worth whenever they can, so, they can feel like theyâ€™re getting their moneyâ€™s worth.  This leads to both delays in the tasks, and a constant battle between the consultant and the developer as they get to collectively determine which is most important.</p>
<p>My ideal, dream client is one that will do what I say, when I say, without question. The statement â€œyouâ€™re the expertâ€ is one that I like hearing what Iâ€™m dealing with a client. I certainly donâ€™t mind justifying my actions with a few phrases to help explain the procedure. But, when it becomes a focal point for debate, then I start wondering if Iâ€™ve charged enough for this client.</p>
<p>To give you an example of a client that does all the right things, my latest client, an online Sports Nutrition company came to me about four months ago with a brand new website trying to optimize for an extremely competitive search phrase, nutritional supplements, sports nutrition, and discount supplements. </p>
<p>But, hereâ€™s the kicker.  This client did exactly what I said, when I said to do it, in the manner in which I said to do it. They also dedicated the appropriate budget for marketing and new link development. After only three months, this site also ranks Top 10 for â€œbodybuilding suppliesâ€ for my SEO Longtail strategy and we are and climbing quickly in Google for the extremely competitive keywords. Further, we also targeted the top 100 selling products and decided that we want to develop special organic pages just for these products.  Additionally, we did an entire 301 redirect and URL taxonomy change successfully for almost 3000 products. </p>
<p>Now mind you, this is a three month campaign. I say all of this because this was all due to a client that respected my expertise and did what I said. This client went from zero to 100 unique visitors per day from a variety of sources in three months. I canâ€™t imagine how this would have turned out if we got delayed our first month are shopping cart issue. We got a lot done in three months.</p>
<p>I write this because you and I are peers in this field and you come across a situation that seems more of the norm than the exception. Knowledge: itâ€™s a dangerous thing. </p>
<p>â€œDo not ask why.  Only do.â€</p>
<p>Customers. What can you do?</p>
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