My next internet marketing session is geared towards local businesses, (sign up  here) and is specifically focused on beginners who don’t have technical skills. Web designers who are not SEO’s are also welcome.
How do you politely explain years and years of progress in SEO to someone that you know is either reading very old information, or is just completely misinformed?
If you read the email I got below, that’s what I was faced with, and I answered for the benefit of a current client (potentially getting him a backlink or three? 
The next class that I’m teaching at Portland Community College will be:
Saturday, March 5th, and Saturday March 12th 2011
This class is *not* an advanced search marketing class, and in fact, if you are already working in the field of search engine optimization I can say that you would completely be wasting your time.
As I promised this morning, I have uploaded my East Portland Chamber of Commerce presentation here, including all of the links that I spoke about.
You may open it directly from this link, or just right click here and choose “save as” to get it onto your own computer.
For those that weren’t in attendance, it’s a basic presentation with a few site-usability tips, and links to what I believe are the best 12 places for listing your website for free in local directories.
This video covers titles, descriptions, keywords, header tags, backlink profile and more for My Elite Contacts, a website for a CRM system. The site is less than a month old, and already well indexed.
Next week is an SEM Hotseat event geared towards beginners. Have you come to search marketing events before and been overwhelmed? Do you have some SEO questions that you think are too basic? This is your chance to get that added level of detail and attention you may have been craving at other events.
You may have a degree in English, but writing for the Web is a little bit different than writing for other forms of media.
In the back of your mind you have to be a little bit more conscious about your audience is, and you have to grab their attention, as well as that of the search engines.
This website is for a nutritional supplement designed to help people with anxiety and stress relief products. This video is under five minutes and points out some fundamental problems, summarized here…
The reality is that with only a 13 page website, and only 6 of them showing up much in Google at all, it’s going to be difficult to be considered an authority in your field. Here is the summary of what I point out in the video…
This is a regional remodeling and construction firm located in Vancouver Washington. I covered most of the basics from my SEO101 area, and pointed out an error in the robots.txt file. I hope you find this helpful, and if you have any questions at all please be sure to leave them here, so that everyone may benefit.
This is a website for authors, copywriters and editing help, that is missing a couple of the key fundamentals that I outline in my SEO101 section. The review is just 12 minutes long, but provides important information to the site owner.
Pay per click campaigns can be somewhat tedious to set up, primarily because all the data that you get from the keyword research tools need to be reworked into a more useful list. My new keyword multiplier tool should make it a lot easier!
This is an overview of a rural Oregon realtor website, but needs many, if not all, of the basic fundamentals of SEO101. When you’re trying to build links for a real estate site you have to give people a reason to link to you, by providing valuable information that their own visitors will appreciate.
