In no particular order, here are the most important things I was either reminded of, learned, or remember from Pubcon.
- Always strive for perfection, but don’t wait for it before implementation, or you may never get your projects completed, your product ready, or your web pages uploaded, etc. In his keynote speech, Guy Kawasaki said one of his mantras is, “Don’t Worry, be Crappy!”. I’ve always believed this (to a degree), and it was nice to hear the reinforcement.
When I took my first Search Engine Workshop class with John Alexander and Robin Nobles, Ginette Degner taught a session of the class. Since then, each time I’ve returned to SEW, I learned something insightful from her.
She’s written a great article here called “10 ways to increase traffic and sales” that you might need to read as a reminder.
Google’s finally done another backlink update over the weekend, and as of Saturday, yourinbound link numbers should show a healthy increase.
Go to Google and search for “site:yourdomain.com” (without the quotes) and you will not get a list of every webpage that links to you, but you will get every page that Google is counting, and that’s what really matters.
