21st December 2010

I’m on the events planning committee for SEMpdx, and for the January 2011 meeting, I’m happy to announce that I’ll be one of the three presenters. If this seems a little self-serving, then I apologize, but I promise it will be a good one.

With the radical changes in Google that have taken place in the last two months, and considering this is still three weeks away, I’m not even positive what I’m going to speak about.

However, the other two presenters laid out their summations, so I gave it a shot.

As a somewhat “advanced” search professional, I grow tired of the plain-vanilla presentations that are designed to please 99% of the people out there, and offer very little actual “meat”.

My background is pretty diverse, and I was a Web host long before I was a full time Internet marketer, and Web hosting is a pretty spamming industry as far as what it takes to rank.

I work with a couple of clients who have major reputations to protect, and could NEVER risk being associated with some nefarious link building activity that could get their site banned.

I also work with a couple others who are less adverse to risk. They enjoy some success from skirting the edges of greyness, but still would very likely sue us if their domain were ever banned!

Finally, I’m an affiliate marketer, and that’s the most fun. When I own the domain personally, and am accountable to nobody else, I can not only skirt the edges, but I can ski right out of bounds. If my ticket gets pulled by Google, then it’s my own fault, and it would be a learning experience. (Sorry, my mind is elsewhere, since we’ve had 30 inches of snow in the past 48 hours)

Anyway, in my short session I hope to inform, educate, enlighten, and perhaps surprise a few people, as well as provide everyone with some actionable tips and awareness, so you can be aware of all the options.

Rereading this just now, it sounds like it could be good… Hope to see you there!

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    2 Comments    

    • David says:

      Scott does deliver the “non-vague, all-meat, no-fluff” info you wish you’d get at a public SEO/SEM event, I can vouch for that from experience. If you’re on the fence about going to this event, get off and go – Scott’s presentation alone will make it worthwhile. Don’t miss out. I won’t. Be ready to take a lot of notes, and quickly!

    • Samanta says:

      I worked with a couple of clients too, who have major reputations to protect, and could NEVER risk being associated with some nefarious link building activity that could get their site banned. So it’s well known for me. Yet, the note is enlightening, thanks a lot!

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