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I post at SearchCommander.com now, and this post was published 15 years 1 month 16 days ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.

Over the past couple of years, I’ve put out a few SEO tools, but none have been as well received as my latest addition, SEO Automatic, which gives instant SEO feedback on any given URL.

The concept was simple – we needed to be able to review a website and look at all of the basics quickly so that we could begin to understand how much work was going to be involved in fixing the problem.

I quietly released the tool in late October with very little fanfare, and I didn’t even blog about it. I just mentioned it to my Twitter followers and then left it alone, since it was still in beta, and I thought it was still a pretty rough piece of work.

In November 2008, at Webmaster World / Pubcon I ran into Rand Fishkin in the exhibit hall, who told me that he really liked SEO Automatic, and that he was going to mention it in his presentation.

I was flattered and appreciative, but I had to scramble that night to make some changes to the site so that I could at least gather e-mail addresses! I knew that if “The Wizard of Moz” was going to mention it, I would likely get some good traffic, and to not even gather email addresses would have been extremely stupid on my part.

Little did I know that he was going to make it one of his “Six Killer SEO Tools”, in his part of the “Secret SEO Tools” session that had over 800 people in attendance. Rand actually gave my tool three or four screen shots during his talk, and had some nice things to say about me personally too. (Thank very much, Rand!)

Over the next couple of weeks I rebranded the ste as my own, (rather than just an anonymous tool), and since January 1 2009, it’s been used over 2,200 times, on nearly 1400 domains – all for free, and with no publicity other than word of mouth and Twitter.

This past weekend, the beta period officially ended, all of the pre-registered users were imported into the system, and rewarded with over $21,000 in free reporting credits for future use, with no membership fee required. An email went out to all users Friday night.

New Addition – Agency Option Now Available
The advice shown for each ranking factor in the tool is currently my own, and so is the determination of whether something is “important, or just “worth noting”, and so are the determinations of size or quantity, as in what constitutes “too many” links or what file sizes are “too large”.

However, using the functionality of this tool, some users may have their own ideas that they want to share with clients or prospective clients, using the tool to generate their own leads, or to demonstrate their own expertise.

That’s why I’ve now introduced an “Agency Option”, allowing them to edit ALL of the information shown by the tool, including the informational and educational links that are shown about each ranking factor.

The agency option is branded with YOUR WordPress theme, and runs with your logo, your look & feel, your contact information, and your advice.

Agency level users are now able to determine the importance level of each factor too, or even whether to show a particular ranking factor or not as part of the report, and this is all done from right inside the WordPress control panel.

Pricing for the agency option varies based on volume of use, so please contact me directly to discuss this by telephone, at 877-241-4453. (I’m in the U. S. on Pacific Standard Time).

I hope you’ll like what you see, both at the Lite version at Search Commander, Inc. and at the Pro version at SEOAutomatic.com.

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