Look how old this is! I post at SearchCommander.com now, and this post was published 16 years 4 months 23 days ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.
Tonight in Las Vegas I’m going to a dinner with one of the smartest people in the world when it comes to search, Jerry West, of Web marketing now. I’ve done nothing special to get the invitation (other than remain a subscriber over the years) but it’s going to be a treat to hang out.
Jerry was actually on the development team for WordPerfect, before migrating to the world of search at the end of the last century, and his company has remained in the forefront of testing SEO theory vs. fact.
Jerry was one of the faculty members at the first Search Engine Workshops I ever attended back in 2004, and I’ve been a subscriber to his premium newsletter ever since.
These are just a few of the things that I found out from Jerry, months or even years before they became public knowledge –
- Google prefers (preferred) dashes over underscores
- The fact that duplicate content can exist within your own domain (canonical issues) and how to fix them.
- How to test landing pages in a pay per click campaign
- How to identify the top competitors in any market
Upon agreeing to accept his newsletter, there are certain nondisclosure agreements, so I can’t be a lot more specific. But if you’ve ever wondered how the top Internet marketers in the world keep up on everything, his newsletter (aff) is one of the ways.
I’ll be stuck in NJ 😉 but sounds like a great way to increase your knowledge in the field and network..not to mention it’s Vegas! Have fun and learn a lot.
Thanks Matt, I appreciate the visit!
I hope to make it to Vagas again some time soon Scott I was there last year for a few days and loved it. Hope you enjoyed PubCon
It was really great meeting you and hanging out at pubcon. Good times 🙂
Which Doug is this? ahh – Ringtones 😉 Sure, we talked out in front…
Yeah, this was the best one so far, and there’s still plenty of room for improvement, IMO. Gonna be a blast in 2008 too, no doubt. Take care, and do stay in touch. Thanks for visiting, too.