SEO Guru Dinner in Vegas

3rd December 2007

Tonight in Las Vegas I’m going to a dinner with one of the smartest people in the world when it comes to search, Jerry West, of Web marketing now. I’ve done nothing special to get the invitation (other than remain a subscriber over the years) but it’s going to be a treat to hang out.

Jerry was actually on the development team for WordPerfect, before migrating to the world of search at the end of the last century, and his company has remained in the forefront of testing SEO theory vs. fact.

Jerry was one of the faculty members at the first Search Engine Workshops I ever attended back in 2004, and I’ve been a subscriber to his premium newsletter ever since.

These are just a few of the things that I found out from Jerry, months or even years before they became public knowledge -

Google prefers (preferred) dashes over underscores
The fact that duplicate content can exist within your own domain (canonical issues) and how to fix them.
How to test landing pages in a pay per click campaign
How to identify the top competitors in any market

Upon agreeing to accept his newsletter, there are certain nondisclosure agreements, so I can’t be a lot more specific. But if you’ve ever wondered how the top Internet marketers in the world keep up on everything, his newsletter (aff) is one of the ways.

Disclosure:
Some of the links on this website and possibly even in this article may be affiliate links. That does not in any way discount my recommendation, and I do not accept paid reviews. It's simply impossible and unreasonable to mention each possible affiliation individually, so please try to get over it ;-)

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5 Comments
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Matt says:

December 3, 2007

I’ll be stuck in NJ but sounds like a great way to increase your knowledge in the field and network..not to mention it’s Vegas! Have fun and learn a lot.

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Scott says:

December 4, 2007

Thanks Matt, I appreciate the visit!

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Colm @ Search Engine Optimisation says:

December 8, 2007

I hope to make it to Vagas again some time soon Scott I was there last year for a few days and loved it. Hope you enjoyed PubCon

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Doug says:

December 11, 2007

It was really great meeting you and hanging out at pubcon. Good times

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Scott says:

December 11, 2007

Which Doug is this? ahh – Ringtones Sure, we talked out in front…

Yeah, this was the best one so far, and there’s still plenty of room for improvement, IMO. Gonna be a blast in 2008 too, no doubt. Take care, and do stay in touch. Thanks for visiting, too.

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