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I post at SearchCommander.com now, and this post was published 13 years 1 month 20 days ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.

Tonight in Las Vegas I’m going to a dinner with one of the smartest people in the world when it comes to search, Jerry West, of Web marketing now. I’ve done nothing special to get the invitation (other than remain a subscriber over the years) but it’s going to be a treat to hang out.

Jerry was actually on the development team for WordPerfect, before migrating to the world of search at the end of the last century, and his company has remained in the forefront of testing SEO theory vs. fact.

Jerry was one of the faculty members at the first Search Engine Workshops I ever attended back in 2004, and I’ve been a subscriber to his premium newsletter ever since.

These are just a few of the things that I found out from Jerry, months or even years before they became public knowledge –

  • Google prefers (preferred) dashes over underscores
  • The fact that duplicate content can exist within your own domain (canonical issues) and how to fix them.
  • How to test landing pages in a pay per click campaign
  • How to identify the top competitors in any market

Upon agreeing to accept his newsletter, there are certain nondisclosure agreements, so I can’t be a lot more specific. But if you’ve ever wondered how the top Internet marketers in the world keep up on everything, his newsletter (aff) is one of the ways.

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