I post at SearchCommander.com now, and this post was published 15 years 4 months 25 days ago. This industry changes FAST, so blindly following the advice here *may not* be a good idea! If you're at all unsure, feel free to hit me up on Twitter and ask.
Pay per click campaigns can be somewhat tedious to set up, primarily because all the data that you get from the keyword research tools need to be reworked into a more useful list. My new keyword multiplier tool should make it a lot easier!
By that, I mean you need to consider every variation that might be possible, whether that be by city name or even a synonym for a certain service or occupation, and it always seems that many get overlooked.
For example, let’s say you ‘re doing a PPC campaign for plumber in the San Fernando valley, down in Southern California.
You’ve used all your different keyword research tools, and now you have dozens or even hundreds of primary key phrases, like Plumbing, Plumber, clogged drain, sink repair, unplug my toilet in, etc.
You know that there are an almost endless number of cities and towns that people are searching besides Los Angeles, like Woodland Hills, Tarzana, Encino, Calabasas, etc.
Manually putting that list together was a pain in the neck, and a couple of years ago while performing this tedious task, it crossed my mind that this job could likely be accomplished in an Excel spreadsheet.
Now I know nothing about writing macros, so the first person that crossed my mind, was Karen Westermann, the Excel Queen, and in a few short days, I had my tool. (Thanks, Karen!)
Fast forward to 2008, in a recent discussion with my best programmer about various projects, I asked her if she could turn the spreadsheet into a web application that would run inside a WordPress page.
All you have to do is take one group, and put them on the left side, and another group on the right side, and press the button to combine your list. That’s it.
You can also use the tool more than once, which is something you might do for an attorney with more than one type of practice, or a contractor, with many different specialties and departments..
For example, on the left side you might phrases like pizza, chicken and tacos. In the second column, use delivery, restaurants, and reviews.
in column three, put cities, and you can even put in a fourth column, of state spellings, for example.
Here’s a quick 90 second video –
Try my keyword multiplier for yourself, and please tell me what you think!