Search Commander Blog - Scott Hendison

Service Business – Bad SEO Advice

Scott — Mon, 16 Apr 2012 19:10:01 +0000

I’ve been advising others about their search presence since 2002, and this is the first time I recall ever telling someone to do something that could ultimately hurt them. Please consider this a “retraction” to my prior advice, and read it carefully. For years I’ve believed that local service businesses should be visible on Google [...]

The original post is titled Service Business – Bad SEO Advice , and it came from Search Commander Blog - Scott Hendison .

New Google Fairness Algorithm

Scott — Sun, 01 Apr 2012 07:01:21 +0000

In a stunning move, even as the dust settles from their deindexing of some blog networks last week, Google is announcing a brand new ranking algorithm designed to level the playing field for domains in competitive industries. Each year, Google changes its search algorithm 400 to 600 times. While most of these changes are minor, every few [...]

The original post is titled New Google Fairness Algorithm , and it came from Search Commander Blog - Scott Hendison .

The Truth About Backlinks

Scott — Mon, 26 Mar 2012 12:38:16 +0000

This coming Thursday March 29th, I’m giving an advanced internet marketing presentation to a Meetup Group at the Portland Convention Center Red lion Inn. The program starts at 5:30 and goes until 7:30, and preregistration is required here. The tile of the presentation is “The Truth About Backlinks”, and with all that’s happened at Google [...]

The original post is titled The Truth About Backlinks , and it came from Search Commander Blog - Scott Hendison .

Don’t Buy Links – Get Them By Paying

Scott — Thu, 22 Mar 2012 12:24:19 +0000

At SearchFest, one of the speakers (Rand Fishkin) said this in his morning session “…it’s not a paid link. It’s just a link that you get when you pay money.” I’m paraphrasing here, but it drew a laugh from the crowd because it’s completely true. We all know that Google does not like “paid links”, [...]

The original post is titled Don’t Buy Links – Get Them By Paying , and it came from Search Commander Blog - Scott Hendison .

Google’s Local Policy is Stupid

Scott — Mon, 12 Mar 2012 18:48:38 +0000

Last night I did a search on Google because my wife had her car window smashed by some Portlandia hooligans while she was watching the Central Catholic High School play. The first result for “emergency auto glass repair” was Glass Doctor, and it was a combined local listing, so I picked up the phone and [...]

The original post is titled Google’s Local Policy is Stupid , and it came from Search Commander Blog - Scott Hendison .

Off Site SEO Presentation

Scott — Wed, 29 Feb 2012 14:23:00 +0000

I was asked to fill in at the off-site SEO session of SearchFest last week, and I worked for days on my slides, intending to give the best presentation that anyone had ever seen. I tried to pack nearly 90 slides into a 25 minute presentation, and after the first half of the slides, I [...]

The original post is titled Off Site SEO Presentation , and it came from Search Commander Blog - Scott Hendison .

Local Search – Mistake or Cleverness?

Scott — Tue, 07 Feb 2012 21:32:17 +0000

Doing a little bit if research, I noticed what I thought was odd behavior in Google local, taking me to directories instead of to a business, so I immediately jumped to a conclusion (imagine that!) and Twittered about it, pinging @davidmihm and @chiropractic Michael looked into it… and David thought it was odd too, so [...]

The original post is titled Local Search – Mistake or Cleverness? , and it came from Search Commander Blog - Scott Hendison .

Local Search for Beginners – Feb 16th 2012

Scott — Tue, 31 Jan 2012 23:37:00 +0000

My next internet marketing session is geared towards local businesses, (sign up here) and is specifically focused on beginners who don’t have technical skills. Web designers who are not SEO’s are also welcome. I suppose if you are an long time SEO that has never delved into the changes in local search before, you’ll also [...]

The original post is titled Local Search for Beginners – Feb 16th 2012 , and it came from Search Commander Blog - Scott Hendison .

New Rules of SEO in 2012 – Meeting January 19th

Scott — Thu, 05 Jan 2012 14:07:22 +0000

I’m happy to announce that I’m running my own Meetup groups for 2012, and my first event has now been scheduled for January 19th, at the Convention Center Red Lion Inn. Why? Over the past few years, I’ve spoken on more panels and given more presentations than I can count. I’ve presented to multiple private [...]

The original post is titled New Rules of SEO in 2012 – Meeting January 19th , and it came from Search Commander Blog - Scott Hendison .

Download My WordPress SEO Settings

Scott — Thu, 01 Dec 2011 22:36:36 +0000

One of the things I like most about the WordPress SEO plugin from Yoast is that once you have the settings tweaked the way you want them, you can export, then import them elsewhere. At Pubcon last month, I gave my presentation on exactly how I like to use that plugin, and why I make [...]

The original post is titled Download My WordPress SEO Settings , and it came from Search Commander Blog - Scott Hendison .