People engaged in serious online marketing have long been taking advantage of WordPress as a nearly perfect website platform to build and maintain websites for some time now.  Combined with cutting edge SEO plugins, it’s unstoppable, in my opinion.

Meanwhile, others engaged in serious PPC  testing have been taking advantage of Google’s Website Optimizer too.  Accessible right from your Adwords console, you can use it to split test your headlines, text and images for your landing pages.

From a site visitor perspective, of course it should look professional, and be functional and easy to use, but what about for the administrator or site owner that needs to maintain it? What would make it perfect for them?

Host anywhere
In their case, the perfect website would not be dependent on where it’s hosted, nor would it be dependent on a certain web designer to be able to easily add or change content.