I love WordPress, I really do, but i just screwed up a site by changing a bunch of permalinks to 302’s.

Worse, WP won’t allow me to change it back without digging into the database, so I effectively rendered my child page permalinks (URLs) useless.

In this short video I’ll show you exactly what not to do -( besides assume that WordPress will work the way it’s supposed to).

Simply put, a Link Wheel is a group of pages on different hosts, that are about a specific product, subject or service, which all link to each other, and also link to a particular URL, or “money site”.

Some call them “link wheels”, some call them “authority hubs”, and some, I’m sure, use names I haven’t even heard of.

This week marks our release of the SEO Review Iphone version of SEO Automatic, and it provided unlimited access to run as many urls as you wish.

If you’ve never used my instant SEO review before, then you should probably check that out first. It gives you a detailed analysis and my personal opinion of exactly what I think is right and wrong about the on-page SEO factors of any URL, and it works 24 x 7, whether I’m there or not.

Last night my kids had football practice, and I had an 8pm commitment too, but I wanted to attend last nights monthly SEMpdx event, which was David Mihm’s presentation on local search.

Recently, I’ve found myself working with some very small local businesses, and several sites for friends and casual acquaintances. I wanted to see what was new and important, so I blew off my family, and went to the presentation anyway. Nice, huh?

While browsing through the stats of some (very poorly maintained) sites of our own, I found one that had zero traffic for quite a few weeks. Visiting the site, I saw no site, and just a “Cannot connect to database” error.

A glance at the toolbar showed me a PR zero, and indexed pages in Google (site:domain.com) brought up nothing but a few wp-content pages that should have been blocked by a robots file anyway. Sigh.

I’ll bet you $1000 that if we took an existing and well established default site installation today, and first upgraded it to WP 2.82, then we set WP up correctly with our chosen SEO plug-ins, correct permalinks, etc. that we would LOSE rankings in the search engines within 90 days.

Almost two years ago at SMX Advanced 2007 I had a short talk with Matt Cutts about the nofollow tag being “okay to use”, and my last statement was something like this:

“So there’s really no “over optimization” penalty or anything considered “evil” about manipulating page rank exactly as you wish? Even if it’s just for funneling the link juice exactly where you want?

I’m leaving this moring for Elite Retreat, and I’m writing this in the airport because my flight is delayed. It occurs to me that I may not be able to productively fill all of my “one on one” time.

Have you looked at who’s speaking at Elite Retreat 2009? Can you imagine not having an agenda of questions ready to ask these guys?

At the 2008 SMX advanced show in Seattle, one catchy phrase that I heard which stuck in my head was “cache dates are the new PageRank”.

Whomever said it in their presentation was spot on, and subsequent research tells me that Aaron Wall (the guy who literally “wrote the book” on SEO) first wrote about it nearly two full years ago.

Peak Studios is a “search marketing firm” in Colorado that deserves special recognition for being incredibly stupid. Apparently, they’ve decided to leave fake negative reviews on my local business profile in Google, and they’ve done the same thing to several other members of the SEMpdx board of directors.

You may have a degree in English, but writing for the Web is a little bit different than writing for other forms of media.

In the back of your mind you have to be a little bit more conscious about your audience is, and you have to grab their attention, as well as that of the search engines.

Last week as I was writing “Beyond the top 10 SEO Factors” I realized that it was either going to have to be a novel, or I was going to have to follow up quickly with a second post, which is what this is.