In August of 2005, I put some money into the new Ask sponsored listings program, and after a couple of months of practically no activity, I completely forgot about it.

Today, over two years later, I received an email telling me that I may be entitled to a refund for failure to prevent fraudulent clicks, directing me to a website with a claim form to fill out.

People engaged in serious online marketing have long been taking advantage of Wordpress as a nearly perfect website platform to build and maintain websites for some time now.  Combined with cutting edge SEO plugins, it’s unstoppable, in my opinion.

Meanwhile, others engaged in serious PPC  testing have been taking advantage of Google’s Website Optimizer too.  Accessible right from your Adwords console, you can use it to split test your headlines, text and images for your landing pages.

I’ve completed an article about writing your copy for pay per click ads, and placed it in my tutorial section. If you are new to Internet marketing, or creating your own ads to display on Google or Yahoo’s sponsored search results, it’s worth a quick read.

Your PPC Ad Copy 

I’ve added another article to my pay per click basics section of Seo101.

By the end of May, I hope to have a more complete section there,  as I’m putting the finishing touches on about seven articles that have been written over time. I need to get them posted before they are outdated!

Here’s the link directly to The basics of PPC advertising