|
Before you start giving your staff a hard time about not developing links at a faster pace, or you start sending out those link requests to potential “partners”, ask yourself what’s in it for them? Obviously you can’t pay (gasp) someone to link to you, so what are you offering their visitors that would make it worth their while to link to you? |
|
There’s been a nice addition to one of my favorite pieces of link building helper software with this morning’s update. It just keeps getting better and better to help your employees make their link building time actually count, and actually build a couple of links, instead of doing research.
|
|
About a month ago I decided to try a new link building tool called Linkvana, and I wrote about it on my blog. Now, about 30 days later, I AM still impressed. I HAVE seen ranking improvements, spidering frequency HAS improved, and all can be traced directly related to our LinkVana use, in my opinion. |
|
You know the drill by now… searching the web for subject relevant blogs and posting an intelligent comment that you hope will get you a counted backlink to your own domain or webpage of your choice. Direct link to demo |
|
There is no single magic bullet for search engine visibility. However, there is a process that acts as an entire arsenal of magic bullets, and those are structure, content and links.
|
|
Good links are hard to come by, but if you throw enough against the wall, something always sticks. By regularly submitting to web directories, making sure your blog is pinging news services, submitting your RSS feeds, submitting content to article directories, and even by linking to your own internal pages with good anchor text, you’re going to continue to grow those inbound links. |
|
The entire search engine marketing industry is quaking in fear and speculation as you read this, and the organic ranking of many sites is now subject to penalty at Google’s whim. The debate over paid links seems to be coming to a frenzied head this summer, especially since the SES San Jose paid links session called “Are Paid Links Evil?” in August. |
|
After what many are calling the best SES session, Matt Cutts was caught on camera physically expressing his feelings about the way he was treated, as he attempted to strangle Graywolf! During his portion of the session, Michael Gray attacked Google pretty viciously, but did so in a methodical and logical way that was nearly impossible to disagree with. |
|
Everyone knows that inbound links to your website are a good thing. Everyone also knows that some are better for you than others. But how do you tell exactly how much more valuable one link is over another? Knowing exactly which link partners you should pursue first, and which ones ones are not worth your time can save you an incredible amount of effort. |
|
Google keeps adding things all the time, and with this one, they’ve made an excellent addition that can be very helpful. You should use it to identify weakly “linked to” areas of your website. Go to your Google Webmaster tools account and log in Notice there’s now a fourth option tab called “Links” between the “Statistics” and “Sitemaps” tabs. You’ll see two options there, “Internet” or “External”. |
|
In no particular order, here are the most important things I was either reminded of, learned, or remember from Pubcon.
|
|
When I took my first Search Engine Workshop class with John Alexander and Robin Nobles, Ginette Degner taught a session of the class. Since then, each time I’ve returned to SEW, I learned something insightful from her. She’s written a great article here called “10 ways to increase traffic and sales” that you might need to read as a reminder. |
