Simply put, a Link Wheel is a group of pages on different hosts, that are about a specific product, subject or service, which all link to each other, and also link to a particular URL, or “money site”.
Some call them “link wheels”, some call them “authority hubs”, and some, I’m sure, use names I haven’t even heard of.
Before you start giving your staff a hard time about not developing links at a faster pace, or you start sending out those link requests to potential “partners”, ask yourself what’s in it for them?
Obviously you can’t pay (gasp) someone to link to you, so what are you offering their visitors that would make it worth their while to link to you?
There’s been a nice addition to one of my favorite pieces of link building helper software with this morning’s update. It just keeps getting better and better to help your employees make their link building time actually count, and actually build a couple of links, instead of doing research.
- Added: “Toggle Highlighting “NoFollow” Links” option.
About a month ago I decided to try a new link building tool called Linkvana, and I wrote about it on my blog.
Now, about 30 days later, I AM still impressed. I HAVE seen ranking improvements, spidering frequency HAS improved, and all can be traced directly related to our LinkVana use, in my opinion.
There is no single magic bullet for search engine visibility. However, there is a process that acts as an entire arsenal of magic bullets, and those are structure, content and links.
- Search engine friendly structure and fundamentally sound SEO principals.
- Fresh content appropriately added on a regular basis commensurate to the level of your competitions activity.
Good links are hard to come by, but if you throw enough against the wall, something always sticks.
By regularly submitting to web directories, making sure your blog is pinging news services, submitting your RSS feeds, submitting content to article directories, and even by linking to your own internal pages with good anchor text, you’re going to continue to grow those inbound links.
The entire search engine marketing industry is quaking in fear and speculation as you read this, and the organic ranking of many sites is now subject to penalty at Google’s whim.
The debate over paid links seems to be coming to a frenzied head this summer, especially since the SES San Jose paid links session called “Are Paid Links Evil?” in August.
After what many are calling the best SES session, Matt Cutts was caught on camera physically expressing his feelings about the way he was treated, as he attempted to strangle Graywolf!
During his portion of the session, Michael Gray attacked Google pretty viciously, but did so in a methodical and logical way that was nearly impossible to disagree with.
Everyone knows that inbound links to your website are a good thing. Everyone also knows that some are better for you than others. But how do you tell exactly how much more valuable one link is over another?
Knowing exactly which link partners you should pursue first, and which ones ones are not worth your time can save you an incredible amount of effort.
Google keeps adding things all the time, and with this one, they’ve made an excellent addition that can be very helpful. You should use it to identify weakly “linked to” areas of your website.
Go to your Google Webmaster tools account and log in
Notice there’s now a fourth option tab called “Links” between the “Statistics” and “Sitemaps” tabs. You’ll see two options there, “Internet” or “External”.
In no particular order, here are the most important things I was either reminded of, learned, or remember from Pubcon.
- Always strive for perfection, but don’t wait for it before implementation, or you may never get your projects completed, your product ready, or your web pages uploaded, etc. In his keynote speech, Guy Kawasaki said one of his mantras is, “Don’t Worry, be Crappy!”. I’ve always believed this (to a degree), and it was nice to hear the reinforcement.
