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28th
August
2007
 I wrote a blog post a few weeks ago about Yahoo selling its search results , and now I’m seeing another anomaly that appears as if those “unmarked, yet sponsored serps” may be available for sale in other ways too. If you do a search on Yahoo right now for “Wii”, you’ll be given all of the following:
Following that link to About leads to “What is a Yahoo shortcut” with a screenshot that is NOT including any of these mysterious links. Hmmm… In the text on that page, to the left of the Yahoo provided screen shot, it explains that:
What is the criteria for determining whether you are one of those three listed? Is it the price? Clearly not, because at $499, the second listing is nowhere in the ballpark of even being considered a good deal. When I posted about similar links on Google, Matt Cutts commented the following:
Besides taking the wind out of my sails for that post, Matt clearly pointed out that Google’s rankings are not for sale unless they are clearly labeled as such. What determines Yahoos placement of these links? Does anyone know? Is it relevance? I don’t think so because the domain name is not even specific to Nintendo Wii, or even to video games, and the pages are not particularly good. Is it inbound links? Nope, not looking like it… Ahh, all three seem to be running their shopping cart from Yahoo Store… Is that it? Well ONE of those three links was to Amazon this morning, but when I had time to write, and went back to get the screen shot, it was all Yahoo Are there some sponsored programs that are only offered through inside sales people at Yahoo? If these three listings underneath ARE through a “financial relationship”, how do we sign up to play this game? |
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Copyright 2008; Search Commander, Inc.; SEO Consultant Scott Hendison; All Rights Reserved.
August 28th, 2007 at 4:05 pm
Scott -
As far as I can tell those are all results from Yahoo Shopping. If you click on the main link (takes you to Yahoo shopping), then click on the “compare prices” tab the top three results are the same as the listings on the SERP.
I have not heard of any sponsored search program for Yahoo shortcuts.
August 28th, 2007 at 4:10 pm
Thanks Kent - But I should have pointed out that ONE of those three links was to Amazon this morning - I’ve now added that to the post…
August 28th, 2007 at 5:08 pm
Hey, Scott . . . Rachel from EngineWorks here.
What you have uncovered is Yahoo! offering promotional packages through their Yahoo! Shopping Portal. That is, they are integrating Yahoo! Shopping Portal results in their index. If you click on the Nintendo Wii Console link it takes you to a page in Yahoo! Shopping with these 3 vendors as top choices for consumers. This is why the links (your “mystery linksâ€) are also being displayed in the main index. Yahoo! offers packages (I think they are called “tilesâ€) to vendors that target specific times of the year or specific promotions. Your example could be targeting Back 2 School, perhaps. Sometimes Yahoo! will opt-in clients deemed relevant to specific events. These types of promos are usually available leading up to seasonal events (such as Q4, etc.). The results are delineated from the main index (notice the numbering).
That’s our take on your mystery links. Hope that sheds some light.
August 29th, 2007 at 6:49 am
Okay, thanks, that’s making sense, but where are these packages offered? Any idea?
August 29th, 2007 at 8:14 am
Very interesting. I’ve been looking through their eCommerce section of the site and looking at the plans - http://smallbusiness.yahoo.com/ecommerce/plans.php
But I can’t seem to find anything about being listed in the search engine at such a prime location. Would like to know more about it. Maybe you should email Yahoo asking about this?
September 10th, 2007 at 6:27 am
I have e-mailed, and they have not answered. Nobody seems to know anything else about how you would sign up for this, or where.