Beginning search marketers can get a quick education here, and like it says above, this is a "Rookies Guide to Search Marketing",
not intended for advanced search engine optimization professionals.
Brand new internet marketers trying to improve their search results should read these...
If you 're a seasoned internet marketing professional, looking for cutting edge techniques, optimization tips and search strategy, and that article bores you to tears, then you'll be better off OUT of this area, and should come get a free membership at SEO Automatic.com (see my banner top right?)
But if you're a web designer or small business owner that's relatively new to search, then just read everything here for a quick SEO101, or download my free toolbar in the top left corner flap of this page.
There are only about 15 articles in this entire SEO101 section, with some related to organic search, and some to PPC (pay per click) advertising.
Read the first article above, and follow the links from there to the rest of the
paid search tips or
organic search tips, and let me know when you're done...