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Search Engine Optimization
(SEO) is the process of making your website "search engine friendly", so
pages
rank higher in the search engine results pages (SERPS).
You want the search engine to find YOU when
your customer types their search phrase in your neighborhood.
What is it NOT?
It is not paid advertising. That would be
Search Engine Marketing (a.k.a SEM). Although both SEO and SEM have the same goal, attracting visitors to your website,
they are completely different.
An effective internet campaign will usually involve both
paid placement and "organic" search
activities, and both can be very effective.
More about SEM
Search Engine Optimization - Why do you need
it?
Coming up on the first page of a search
engine gives you an advantage over your competition. Having
high ranking WebPages means you'll get more customers. It's that simple.
More
What do Search Engines really want?
They want to deliver relevant search results that
are specific to the
search terms entered by the user. In other words, they want to give
users what they're looking for.
Your webpage has to be highly relevant to the search term if you
want to be found. In other words, you must have content directly
related to the search term desired, and give people exactly what they're looking
for.
How do Search Engines judge your content?
Search engines look for websites that
provide the end user with articles, news, and "how to" information, that
is directly
related to the exact topic (keyword phrase) that they’ve just searched for. When
others link to your site and content, your site becomes more
authoritative.
What makes me a world class "SEO expert"?
-
Experience - I’ve been studying
search engines since 1999 and usually rank on the front page of most
search engines for "internet consultant". I've worked on
hundreds of websites, and am currently serving
different customers in 5 countries.
-
Knowledge - Initially, I read books and
articles by industry experts such as
Jill Whalen,
Danny Sullivan and
Bruce Clay.
I continue to read more than five hours a week of industry newsletters
and blogs such as
SearchEngineWatch.com,
Planet Ocean, and many
others.
-
Search Engine Marketing Classes - I've
physically attended over 80 hours of live training
classes with
John Alexander and
Robin Nobles of the
Search Engine Workshops.
-
Search Engine Conferences
- Annual search industry events
that I attend include
Webmaster World
Pubcon, and
Search Engine Strategy Expo.
-
Memberships - I continue to pay
fees in excess of $1000 each month to belong to some of the
most well informed and exclusive search marketing groups in the world. These
memberships include
Web Marketing Now and
Stompernet,
which allow me to remain on the bleeding edge.
-
Proof of Success - Besides
finding my own site on the first page of Google, Yahoo and MSN for
phrases like "internet consultant", visit my
links and
references and check with some of my clients about their
satisfaction with my service.
How can I help you with your business?
Not every
business needs
all these
seo services, but they are available. I work with your existing web design team to get you more
exposure in the search engines.
For my current rates,
visit here.
If you want to know more about how to do it
yourself, you should look at my
SEO101 information. I
have several articles in my
articles
section, and the web is filled with resources and advertising
on the subject like you can't imagine.
If you want to get on an assistance plan, and
learn to be self sufficient, call me at 503-946-6881, and we'll
take a few minutes to talk about your needs.
Or, you may want it all done for you to
minimize your time spent on this new opportunity to leap ahead of
your competition. If that's the case, call me too.
Of course, if you don't already have a website, then you're
prematurely jumping ahead of the class! You really should
get
a website right now. Also, you should
read this article about
establishing a web presence.
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