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Search Engine Marketing
(a.k.a. SEM) used to mean
exclusively PPC, or (Pay
Per Click), advertising, which meant buying your way to the top to get instant rankings. Now the term encompasses all aspects of getting your website in front of more eyeballs.
These days, search engine marketing has become my own
specialty, and in June of 2007, I launched a new website,
Search
Commander, devoted entirely to search.
PPC Advertising
Yes, the Search Engines are selling their real estate,
and in many cases, we can barely distinguish between the paid
results and the advertising.
More about Pay Per Click Advertising
The Lines Have Been Blurred
SEO, (Search Engine
Optimization) typically requires changes be made to your website, while SEM
was considered just a
basic form of advertising.
The Search Engines paid results on the right will indicate
"sponsored", but they're still at the top of the pile, so all
forms of visibility on the web can be effective.
An effective internet campaign will usually involve both SEM and SEO activities,
but both are now universally referred to as SEM.
Search Engine Marketing – Why do you need
it?
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Coming up at the top of Google, Yahoo or
MSN gives you an enormous advantage over your competition.
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Starting a Pay Per Click campaign gives
you indisputable results and statistics you can use
immediately to form a basis for the future.
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Your campaign can be built according to
precise budgets, limiting costs, guaranteeing ROI, and minimizing
risk. What other advertising medium offers that?
What makes me an expert on this?
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Experience - I’ve been in the computer business since
1996, and have had my own highly ranked websites for many competitive
search terms. I'm typically on the front page for search terms like
"computer consulting" and "internet consultant".
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More Experience - In the spring of 2001 I
began a Google and an Overture account for health
insurance website, and spent nearly a year learning PPC advertising.
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Knowledge - I began by reading books and
articles by industry experts such as
Jill Whalen,
Bruce Clay,
Aaron Wall and many
others.
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More Knowledge - I keep up to date with all of the latest
trends by frequently visiting and subscribing to industry websites
such as
SearchEngineWatch.com,
and
Planet Ocean.
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Continuing Education - I've attended
multiple training
classes with
John Alexander and
Robin Nobles of the
Search Engine Workshops,
including their now discontinued Ultra Advanced sessions.
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More Continuing Education -
I attend annual
conferences, and even speak at some, like
Webmaster World and each June I attend Danny Sullivan's
Advanced Search Marketing Expo in Seattle.
How can I help you with your Business?
Do you want to learn to
do it yourself, train a key employee, or have me
manage the entire process for you? I'll take you step by step,
explaining the process.
more
How much will it cost?
There is a minimum minimum setup charge for establishing
or evaluating existing Google, Yahoo or MSN PPC campaigns.
If ongoing management is desired, the fees
are 15% of your monthly ad budget, paid prior to the month of service.
Additional
services are optional, including comprehensive keyword research reports, daily or weekly
monitoring services, monthly detailed reporting, and more. Large
campaign management services available.
To see the most current
pricing on pay per click setup charges, please visit the Search
Commander website.
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