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I work directly with your existing staff to
educate and guide your company through the process of search engine
optimization and marketing, and teach self sufficiency.
Unlike most large search marketing firms, you
are not required to give up your existing programmers or web designers,
(although we do have those services available for those that need them).
Utilizing email, Instant Messaging, and occasional
telephone calls, I will provide your designers, programmers,
marketing department and IT staff with the necessary feedback for them
to review
and implement.
I also use screen-casting software, to provide audio
and video feedback about your site, and make recommendations of ongoing changes and
reporting that you can view repeatedly.
Flash Example
Windows Media Example
Flash Example
- low bandwidth, small window
Windows Media Example
- low bandwidth, small window
I charge a monthly fee that is
payable in advance, with a money back satisfaction guarantee*
with no long term agreement. Continue only as long as you are satisfied,
and feel the need to do so.
What makes me
an expert?
I spend more than
100 hours annually on continuing education in the SEO industry. My
hands on experience enables me be your personal search engine
expert.
You'll usually
find me on the first page of Google, MSN and Yahoo for phrases like "
internet consultant" which has millions of competing pages.
Try this search
How much does it cost?
I base my
rate for each domain on the number of page views the website gets each
month, which
is an easy number
to determine from your stats.
Using page
views to determine rates helps us gauge the amount of work
that will be necessary. You can check with your web host, your IT department, or
even with your "computer guy" to get this information.
There is a one time $2500 setup fee for all
new domains.
The cost per domain is based on
the number of monthly page views that your website gets:
If your
average number of page views per visitor is above 10, then there is room
for flexibility in the pricing.
What do you get for your money?
-
The
Setup Fee covers a complete audio/video review of the website,
and all aspects of your file structure and SEO friendliness. It
includes a thorough and complete keyword research report into your
industry, as well as competitive research on all of your page one competitors.
This comprehensive report takes approximately 3 weeks to complete.
-
On a daily
basis, I will communicate directly with your staff as needed to
insure that your goals are met. They'll need guidance, and I'll
provide it, constantly reviewing their work and giving valuable
feedback.
-
On a
weekly basis, I will monitor your site statistics
to immediately identify issues, and keep the site growing, and
rankings improving. You
will be emailed weekly ranking reports for up to 500 search phrases
to easily see your progress.
-
On a
monthly basis, I will review
your progress, your visitor stats, your
conversion rates and your site visitor
behavior,
providing you with executive level, and detailed feedback where
needed.
-
Your
monthly report will be prepared and sent to you, including
analysis and review with the video software, so everything,
including your return on investment (ROI) is
completely clear.
-
Eight
original 250+ word articles (optional) per month, all keyword specific,
will be provided for you to use as you see fit. These articles
become your property, and are yours forever, beginning our second
month together. Some businesses prefer to write their own articles,
and in those cases, an additional number of article
directory submissions are usually substituted.
-
Link
Building Article Submissions - Two of those articles each month
will be submitted to ten of the top article directories,
including your byline and textual links back to your site.
more about article
directories
-
A 25%
discount on the price of all individual SEO services that are
offered by Search Commander.
Menu of Individual SEO
Services
What do you
NOT get for your money?
-
Fees do
NOT include any web design, graphic design or manual adjustments to the code of
your website. If you
have no web designers or programmers, of course one can be appointed for
additional fees. Those fees vary depending on your determined needs,
but are quite affordable.
-
PPC
Management, (Pay Per Click) requires hours and hours of
additional work. There are Search Commander
options available for PPC management, but they do not fall under
the scope of the monthly agreement. However, the PPC figures, and
your ROI (Return on Investment) are all factored in to the client
report, and reviewed by video, no matter who does the management.
The Process
-
With a
preexisting website, you'll get a thorough analysis of every
section of your website. Whatever needs we define in our initial
telephone and email contacts will be reviewed and identified to your
satisfaction. At that point, you may come back for more
direction for the next 30 days as often as you wish, for any reason.
-
For new
site development, you'll get as much of my attention and
involvement with your designers as you need to help bring your
project to life within 30 to 60 days, depending on your
requirements.
-
Email,
cell phone and Instant Messenger access to me, including all of
my knowledge and
expertise. You will have me employed as an internet consultant
providing your staff with all the right suggestions, answers, and
feedback.
-
Executive
Reporting - you will receive weekly summaries of your search
engine rankings, and a monthly summary of your web visitor
statistics, and your sales & ROI measurements. You'll see all the
definitive figures on one page at a glance, with all supporting
documentation embedded for reference for verification.
I will give your
company personal support through email and Instant Messaging, and
occasionally through scheduled phone calls, (up to 30 phone minutes
monthly). I guarantee that all
questions will always be answered on a timely basis for you, as well as
for your:
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Web designers
-
Content
writers
-
Marketing
department
-
Database
programmers
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Web hosting & IT Staff
Optional services
like
ClickTracks and
Reach Local include:
-
PPC Pay Per
Click conversion tracking
-
Click Fraud
monitoring
-
Sales, ROI,
lead source, and behavior tracking
-
PPC complete
bid management
More about how
it works
Together, we will
first clarify your goals for the website, so we
can monitor your success along the way. This step is
critical, because if we don't define success, how will you know when it's been
achieved?
Some things we
must discuss together:
-
What resources are at your
disposal?
-
What are your staff and budgetary constraints?
-
How much work
will it take to be competitive?
-
Will it even be profitable for you once
you get there?
-
How do you determine your ROI (Return On Investment)?
-
How hard are competitors working at this?
-
Where is your current traffic
coming from?
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What are people
doing at your site while they're there?
What will I
look for when we get started?
-
How many inbound links do Google,
Yahoo and MSN give you credit for?
Some sites can get decent ranking with very few inbound
authoritative links, but besides content, this is one of the most
important aspects to consider.
-
Is your current site completely legitimate, or “white hat"?
Is
there any monkey business going on, like belonging to link farm
programs, hidden text, spammy ad copy, etc.?
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How old is the domain, and was it owned by someone else before?
Ideally, there should be no "bad" history, spam abuses,
prior Google
banning etc.
-
Do you have a PPC account? If so,
I will look at your history, learning a lot in the process from your
real time statistics. note: this does not include any bid or1
search term adjustments, or PPC management services.
In checking all
of the above, I'll make my recommendations, and check and verify
the previous work done by your webmasters and SEO
companies.
In short, I help
your site become and remain profitable, and I'll focus my attention on
anything you deem to be of a high priority.
There's no long term agreement, which
keeps this arrangement predictable for you, although I do ask for a
verbal commitment to a three month minimum.
However, in some cases, the scope or
magnitude of the work may be more than your web team may be able to
quickly respond to, and the three month minimum may be suspended upon
your request.
Getting
Started
*My Guarantee*
If at any time you don't feel like the advice
and knowledge you obtain from my consultation is well worth the money
you're spending, then we simply stop with no hard feelings, and I
will refund you 100% of the previous month's consulting fees upon request.
If you ever feel that I've taken too long
for a task, or something is not completed to your satisfaction, just say
so, and a portion or all of your monthly fee will be returned.
I value your business, and I also value my reputation and your future referrals. I have not
yet been asked to ever refund a single dollar.
Contact me today for an initial evaluation
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